When is Black Friday 2025? Exact date of the biggest shopping day of the year

WE all know Black Friday is the biggest shopping day of the year.

But exactly when is Black Friday, and when do the deals actually start? Here’s everything you need to know.

With Black Friday and Cyber Monday still a couple of months away, it’s the perfect time to start preparing for the UK’s biggest sale event.

The hype is already building around deals from our favourite brands, and with the festive season following just a few weeks later, it’s the ideal opportunity to stock up on Christmas gifts.

Expect to see massive discounts on everything from beauty and skincare to high-tech gadgets, fashion, and food from high-street names and luxury brands alike.

Now is the time to prepare your wishlist and start sussing out those deals, especially if you have your eye on something specific.

Always compare prices between different retailers to make sure you’re getting the best possible deal.

What’s even better is a growing trend for early offers; many shops kick off their sales well in advance of the official Black Friday date, so it’s a smart idea to look out for early deals and savings.

When is Black Friday 2025?

Black Friday will officially take place on Friday, 28th November 2025.

As is time-honoured tradition, that’s the day after Thanksgiving in the US.

What is Black Friday?

Black Friday is a day in late November when many, many retailers slash prices for shoppers ahead of Christmas.

But, these days, Black Friday is much bigger than a day-long sale – more on that in a bit.

The best deals available now

Here are just a few of the best live deals you can snap up today.

Tools like PriceSpy and CamelCamelCamel can also help you track price changes, making it easier to see if a deal is genuinely good.

• Ninja CRISPi 4-in-1 Portable Glass Air Fryer, £169.99 (was £199.97) – buy from Ninja
• Oral-B iO 3 Matt Black Ultimate Clean Electric Toothbrush, £59.99 (was £160) – buy here
• Dry:Soon 3-Tier Heated Clothes Airer, £159.99 (was £199.99) – buy from Lakeland
• Remington Proluxe Ceramic Hair Straightener, £55.84 (was £109.99) – buy here
• Mugler Alien Hypersense Eau de Parfum 60ml, £48.50 (was £97) – buy from Boots
• BaByliss Rose Lustre Hair Straighteners, £25.99 (was £45) – buy from Amazon
• Shark Clean & Empty Cordless Vacuum Cleaner with Auto-Empty System, £199.99 (was £283.45) – buy here
• Ring Battery Video Doorbell, £39.99 (was £99.99) – buy here
• Amazon Fire TV Stick 4K, £25.99 (was £59.99) – buy here

What will the best Black Friday UK deals be in 2025?

Last year’s Black Friday sales were full of incredible deals, with some of the biggest price drops seen on top tech and home appliances.

The Shark Anti Hair Wrap Cordless Vacuum Cleaner from Argos was a standout, slashed to just £150 from its original price of £320.

Similarly, the Roomba Combo i5+ Robot Vacuum saw a massive discount, dropping to £319 from £649.

For foodies, the Ninja Foodi MAX Dual Zone Air Fryer was a popular pick, down to £159, while the Kenwood kMix Stand Mixer from John Lewis was a steal at £180, an astonishing saving of over £200.

Tech deals were also strong, with the Amazon Fire 55-inch Omni TV seeing a huge price drop to £419.99.

In fashion, designer fans could find the Mulberry Alexa Leather Shoulder Bag for £955 at John Lewis, and sneakerheads were able to get the Adidas Originals Campus 00s Women’s for £70.

During the Black Friday weekend, online shoppers can also maximise their savings by signing up to a cashback site.

Sites like Quidco and TopCashback.co.uk are free to join and offer money back on purchases made at hundreds of retailers across all categories.

When do Black Friday sales begin?

Many brands now start their sales at the beginning of November, giving shoppers a long time to grab deals and offers that usually end at midnight on Cyber Monday.

For those eager to bag a bargain before then, many retailers run regular sales throughout the year.

Whether you’re shopping for affordable essentials from Amazon or Asda, or you’re searching for deals on tech and appliances, you’ll find unbeatable savings to suit your needs and budget.

In 2024, many major UK retailers like Boots, John Lewis, and Currys kicked off their Black Friday sales early, stretching the event well beyond a single day.

When do Black Friday sales end?

Although Black Friday is officially a single day, many brands now roll out deals throughout November.

For the last few years, more and more shops have been stretching their Black Friday sales to last all month long.

Typically, though, they come to an end on Cyber Monday (which is always on the other side of the weekend, directly after Black Friday).

This year, Cyber Monday falls on 1st December, marking what used to be the traditional start of online sales. However, it now serves as the grand finale to a busy month of bargains.

Top brands to look out for this Black Friday

Nothing beats scoring a Black Friday shopping deal on a high-end brand, and this year’s sale is set to deliver from all the big names.

Keep a close eye on tech giants like Apple and Samsung for huge savings on gadgets you’ve been eyeing.

For fashion fans, ASOS and Zara will have your wardrobe covered with hot new looks that won’t break the bank.

When it comes to home essentials, don’t miss Dyson and Shark for life-changing cleaning gadgets, or Emma and Simba for dreamy sleep deals and marked-down mattresses.

Meanwhile, beauty lovers will want to stalk Sephora and Boots for sparkling savings on the best products.

Why trust The Sun this Black Friday?

Because our dedicated Shopping team is all about finding you the very best online deals and calling out any rubbish ones.

We’re pros at spotting which deals are the real deal and which ones are a waste of money.

Our writers are proper experts on everything from fashion and beauty to tech, home, and garden stuff, and they genuinely love what they do.

This is why we’re so passionate about bringing only the best deals to our readers.

We’ve written hundreds of product reviews, so they’ll only ever tell you about stuff they truly believe is worth your cash.

Why is it called Black Friday and where did it come from?

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Black Friday gets its name from the idea that it’s the day shops “move into the black,” meaning they start making a profit for the year.

Initially, police in Philadelphia used the term in the 1950s to describe the chaos and traffic jams caused by shoppers.

Later, retailers adopted the name to signify the day their profits moved “into the black.”

This tradition has since spread globally, with many countries now participating.

We’ve put together an explainer on the Black Friday meaning and name, where you can find out more about its origins.