Walmart, the world’s largest retailer, is officially setting up shop in South Africa, and it’s reportedly coming in with one clear promise: lower prices across the board.
Kath McLay, President and CEO of Walmart International, confirmed that the first Walmart-branded stores will open before the end of the year.
The stores will carry a wide range of products, including fresh groceries, household essentials, apparel, technology, and entertainment, with a mix of local and imported items. But what can South Africans expect in terms of prices?
Walmart’s ‘Every Day Low Prices’
Well, what’s really drawing attention is Walmart’s trademark Every Day Low Prices (EDLP) model. The approach is simple yet dynamic: instead of offering short-term discounts or flashy promotions, Walmart maintains consistently low prices throughout the year. For price-sensitive South African consumers, that could be a game changer.
“Every rand matters when it comes to price. It is this balance and mindset on quality and Every Day Low Prices that enables us to deliver and build customer trust.” Massmart CEO Miles Van Rensburg said, referencing the long-term strategy behind the rollout.
Massmart, Walmart’s South African subsidiary, already operates familiar local banners like Game and Makro. The new Walmart-branded stores mark the next phase of integration, combining Walmart’s global retail expertise with Massmart’s local market understanding.
Supporting local
Walmart’s focus will also be on local sourcing and supplier partnerships, supporting South African producers while keeping supply chains efficient.
McLay emphasised that working with local entrepreneurs and manufacturers is central to Walmart’s plan.
“By partnering with South African suppliers and entrepreneurs, Walmart will bring its signature Every Day Low Prices and global standards to the market.” McLay said.
This model has helped the retail giant thrive in dozens of countries by leveraging scale, cutting distribution costs, and passing savings on to consumers. In a country where food inflation and food security are ongoing concerns, affordable pricing could make a real impact on households.
While official opening dates are expected to be announced in October, construction and setup are already underway. The first stores are set to open before year-end.
