THEY have been seen dangling from the bags of the Kardashian-Jenner clan, Rihanna and Paris Hilton.
Labubu dolls have indeed become the must-have status symbol for kids all over the globe.
Labubus have captured the heart of the internet – but the devilish grins should be careful[/caption]
Now, internet users are obsessing over a new toy – Crybaby[/caption]
The adorable toy embodies the ‘‘deep, inner feelings we all experience’’, representing ‘’every shade of emotion’’[/caption]
However, there’s a new toy in town – and it’s set to rival the furry toy monsters.
While the Labubu trend is still going strong – with Gemma Collins and Olivia Attwood loving the pricey accessory – the devilish grins should be careful.
With a few stores already popping up in the UK, Pop Mart’s influence around the world has never been bigger, and the next viral trend comes from inside its doors.
Welcome: Crybaby.
You may have seen these little creatures popping up on your For You Page on social media already, as Emily Brough, Pop Mart’s head of IP Licensing for the Americas, said the figure has grown nearly 250% year-over-year.
They’ve gained enough popularity that one of their latest series’, Crying For Love, was made into a giant installation in a shopping centre in Hong Kong in July, TimeOut reported.
Crybaby isn’t a boy, a girl, or even human, according to Pop Mart.
Instead, the adorable toy embodies the ‘‘deep, inner feelings we all experience’’, representing ‘’every shade of emotion’’.
What makes them so popular, you may wonder?
It could be that the Crybaby is normalising ‘’feeling your feelings’’ that makes them so relatable to shoppers – or simply because they’re cuter than the viral Labubu with their scary gnashers.
Influencer and Love Island UK alumni Millie Court shared an unboxing of Crybaby toys earlier this year.
“They’re super cute,” she said in a video posted on TikTok.
“I’ve been having a look on Pop Mart, on Amazon, to see what else I could get to do some more blind box opening, because I’ve clearly got an obsession!”
What are Labubu and why are they so popular?
LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna.
The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.
Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don’t know what you’ve got until you’ve opened it.
After mammoth success overseas, the Labubu craze has now made its way to the UK.
The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.
Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.
Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures.
They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.
Although Pop Mart does have stores in the UK, they’re far and few, with branches in London and Manchester.
Those who don’t live nearby can order them directly from the website – or find the adorable toys on Amazon, where some versions sell for as little as £14.
Meanwhile, a single Labubu doll can set you back anywhere from £13.50 to £211 depending on the rarity of the design.
Dodgy dealers looking to make a quick buck are using underhand tactics to profit off shoppers – and experts have warned the dodgy dolls pose a serious risk, The Sun previously reported.
The ”dangerous counterfeits” could pose a choking hazard for children, Hull City Council’s Trading Standards team told Mail Online.
Rogue traders are cashing in on their popularity by selling poor-quality versions with small parts that can easily detach.
Hundred have been seized, but it is feared there could be many more still on sale across the nation.
