SAVVY shoppers have spotted a huge swing chair at Sports Directs for £45 – down by as much as 70 percent.
The garden must-have comes as Brits prepare for barbecues and sunny get-togethers.
Sports Direct has knocked £75 off a huge swing chair[/caption]
It is currently selling for £45[/caption]
The swing measures 170cm wide, 110cm deep and 150cm tall[/caption]
Sports Direct describes the item as follows: “Relax this summer on this Royale 3 Seater Swing.
“Cool down in the shade under the canopy, rocking back and forth on the swing to chill out on a hot summers day.”
The swing chair measures 170cm wide, 110cm deep and 150cm tall.
It’ s also available in different colours, including cream, grey and black.
Meanwhile, home and garden retailer The Range is selling its Riviera 3 Seater Combo swing for £199.99.
The Range’s swing may cost four times as much as Sports Directs’, but it’s larger at 190cm wide and 176cm tall – and it comes with a cushioned seat that converts into a bed, along with two pillows.
Sports Direct first introduced its garden furniture section on its website last year, listing over 700 products.
This move aligns with the strategy of Frasers Group, Sports Direct’s parent company, to diversify its product range beyond sports equipment.
Sports Direct, founded in 1982, is nonetheless one of the UK’s biggest sports retailers.
Billionaire Mike Ashley owns around 73 percent of Frasers Group.
Under Ashley, the company has expanded its range of brands to include House of Fraser, Jack Wills, Flannels, GAME and Evans Cycles.
In the UK alone, there are about 488 Sports Direct stores, with the majority – 394 – located in England.
London has the highest number of Sports Direct outlets, with 12 stores across the city.
The company has expanded rapidly across the UK and Europe, often snapping up struggling retail chains.
While it’s popular with bargain hunters, it has also faced criticism over working conditions and business practices in the past.
Sports Direct has recently closed some of its UK stores as part of a strategic shift towards larger flagship locations.
The retailer shut its store inside Glasgow‘s Silverburn shopping centre.
It has also closed its Newmarket Road store in Cambridge and its outlet in Dundee’s Overgate Shopping Centre.
Sports Direct is one of the UK’s biggest sports retailers[/caption]
