South Africa has secured a place among the world’s top five luxury travel destinations.
This is according to the Roxstar Luxury Travel Trends Report 2025.
The country now stands shoulder-to-shoulder with global heavyweights like the USA, UAE, Maldives, and France.
South Africa ranks among the world’s top luxury travel destinations
The findings, drawn from Roxstar’s global booking data between 2022 and 2025, show a clear trend: high-end travellers are increasingly captivated by South Africa’s mix of wilderness, culture, and sophistication.
“South Africa holds a special place in the hearts of luxury travellers,” Roxy Robinson, founder of Roxstar Luxury Travel, said as per Time Out.
The report identified several standout stays driving the country’s appeal, from Cape Town’s One&Only and the iconic Belmond Mount Nelson Hotel, to safari legends like Singita, Londolozi, and Cheetah Plains.
Curated experiences for luxury travellers
And travellers aren’t just booking rooms, they’re after one-of-a-kind experiences. Think private photo safaris led by conservation experts, exclusive tastings in the Winelands, and after-hours tours of heritage landmarks. Roxstar says this appetite for personalised, meaningful travel is redefining what luxury means.
Fine dining is another major draw. South Africa’s top chefs and restaurants are earning international acclaim, helping elevate the country’s reputation as a food destination that rivals Europe and Asia.
