SHOPPERS are racing to Sainsbury’s to snap up a “jaw dropping” summer dress, perfect for beach holidays.
Now that summer is finally upon us, and with temperatures soaring again this week, many of us are likely making plans for trips abroad.
The frock is priced at £28[/caption]
It’s perfect for summer beach holidays[/caption]
And what better way to get yourself excited for summer than treating yourself to a new dress.
Sainsbury’s Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
One dress that fashion fans have been raving about in particular is the Yellow Striped Tie Detail Midaxi Tea Dress which is priced at £28.
Taking to TikTok, fashion influencer Christie Mac (@christielouisemac) recently modelled the chic dress in a video that has racked up over 269,000 views.
The fashionista, who uses her social media channels to share plus size friendly buys, looked stunning in the bright yellow dress, which she paired with white sandals and a large wicker beach bag.
Christie modelled a size 20 in the video, but the dress comes in a wide range of sizes, from size 6 to size 24, so there’s something to fit every body.
The Tu dress features puff sleeves and an elasticated waist, so its perfect to wear at the all inclusive buffet on holiday.
It also has a sweet tie detail at the neckline, and is perfect for dressing up for garden parties, or dressing down for the beach.
Sainsbury’s said: “Perfect for summer occasions, our yellow tea dress has been designed with puff sleeves, an elasticated waist with shirred detailing, finished with a tie fastening at the neckline for a touch of elegance.
“Cut to a flattering, midaxi length.
“Wear with suede sandals and golden accessories.”
The dress is available in stores and can also be purchased on the Sainsbury’s website.
Fashion fans flooded the comments section of Christie’s video to share their love for the dress.
One person said: “The yellow dress is stunning!”
A second person said: “That yellow dress made my jaw drop.
“Stunning!”
A third person said: “That yellow dress is beaaaaautiful.”
A fourth added: “You look amazing in the yellow dress.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
