2025 South African Social Media Awards with top influencers, brands, and content creators across various digital categories.
Zuko Komisa
The digital landscape of South Africa took centre stage last night as the annual South African Social Media Awards (SASMA) celebrated the nation’s most innovative and impactful content creators, brands, and agencies.
The 2025 awards provided a definitive look at the current trajectory of the industry, highlighting how digital platforms are being utilised in fresh and exciting ways.
The evening’s biggest names and emerging talents were recognised across a variety of categories, underscoring the dynamic nature of South Africa’s social media sphere.
Global sensation Tyla secured the highly coveted African Social Media Star of the Year award.
The awards also spotlighted phenomenal brand work, with Eskort Food taking home the prize for Social Media Brand Campaign of the Year.
Meanwhile, the popular hashtag #AshleyBrylnnOgle proved its dominance, winning the Popular Hashtag on Social Media category.
Adding to this recognition, Ashley Ogle was also named Emerging Social Media Personality of the Year.
The creator economy was well represented, with specialists across various niches receiving recognition:
- Fitness Influencer of the Year: Beauty Tlokana
- Automotive Influencer of the Year: Mumbo Repairs
- Beauty Influencer of the Year: Lisa Mhlongo
- Fashion Influencer of the Year: Mich Sakhile
- Food Influencer of the Year: Liziwe Matloha
- Travel Personality of the Year: Iana Strydom
The prestigious Social Media Personality of the Year was awarded to Oratile Masedi, while the talented Lungisani Mjaji was honoured as the Best Photographer of the Year.
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