Pets are part of the family, so pet parents in South Africa are going the extra mile for pet wellness.
From rooibos shampoos to doggy fitness trackers, pet health trends in South Africa show that owners are treating their pets more like family than ever before.
Whether you have a lively puppy or a lazy cat, see how South Africans are taking pet wellness to the next level.
Pet Health Trends South Africa: What’s Hot in 2025
1. Healthy food for every stage of life
Gone are the days when kibble was enough. Rooibos, turmeric, and chia are making their way into pet meals, helping with digestion, immunity, and joint health. As Insight Survey notes, South African pet owners are becoming increasingly aware of pet health and wellness. It makes sense when you consider that the cost of owning a pet in South Africa can be quite steep in the first year.
2. Preventive and holistic vet care
Many owners now take their pets for routine check-ups, dental care, and physiotherapy. Holistic treatments, such as acupuncture or hydrotherapy, are gaining traction locally.
3. Tech-savvy pets: Fitness trackers and smart collars
Smart collars and activity trackers are helping pet parents track their pets’ heart rate, sleep, and activity. This ties into the “pet humanisation” trend in South Africa, making pets’ health much easier to track and manage.
4. Mental Wellness Matters
Pets get bored and stressed, too. Interactive toys, puzzle feeders, and doggy daycare can help keep your pets stimulated. Mental care is just as important as physical health.
5. Eco-Friendly Grooming & Pet Products
Pet owners increasingly choose natural shampoos, cruelty-free grooming products, and biodegradable waste bags. Eco-conscious choices are now part of everyday pet care.
6. Senior Pet Wellness
As with people, pets are living longer, and owners are adapting. Gentle exercise, joint supplements, and tailored diets help older pets stay active. NSF International reports that 84% of South Africans rate animal wellness as ‘very important’ or ‘extremely important’ when choosing animal products.
South Africans clearly love their pets and are willing to go the extra mile for their well-being. Whether it’s natural treats or smart technology, the goal remains happier, healthier companions who truly are part of the family.
