counter Ozempic-like fat jabs are hitting supermarket sales as shoppers cut back on snacks, says Kantar – Forsething

Ozempic-like fat jabs are hitting supermarket sales as shoppers cut back on snacks, says Kantar

FAT jabs are shrinking supermarket sales, with grocery volumes falling 0.4% year-on-year, new figures reveal.

Popular Ozempic-like weight loss drugs like Wegovy and Mounjaro are being blamed, as more shoppers cut back on snacks.

Wegovy semaglutide injection pen.
Alamy

The drug – which works by triggering fullness hormones in the gut to prevent hunger and over-eating – has been available privately for weight loss for two years.[/caption]

Prescriptions for the drugs rocketed from 1.4million in 2023/24 to 2.7million last year. 

Thousands of patients in England can now access these jabs through their NHS GP, but analysts at Kantar said 4% of households already include at least one GLP-1 user – almost double the figure from last year.

The drug – which works by triggering fullness hormones in the gut to prevent hunger and over-eating – has been available privately for weight loss for two years. 

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Supermarkets and grocery brands are entering new territory as weight loss drugs become more popular, with four in 100 households now including at least one GLP-1 user.

“That’s almost twice as many as last year, so while it’s still pretty low, it’s definitely a trend that the industry should keep an eye on as these drugs have the potential to steer choices at the till.

“Four in five of the users we surveyed say they plan to eat fewer chocolates and crisps, and nearly three quarters intend to cut back on biscuits.”

In March, Greggs boss Roisin Currie said the rise in fat jab use might lead the bakery to offer smaller portions.

While grocery volumes are falling, prices have surged 4.7% compared to last year – the highest inflation rate since March 2022.

Prices rose from 4.1% last month and 3.8% in April.

Despite the cost hike, shoppers made 490million supermarket trips in the past month – the most since March 2020 – averaging 17 visits per household.

Spending per trip dipped slightly to £23.89.


As temperatures rose, shoppers bought 2,400 packs of strawberries every minute in the last four weeks.

Shoppers also traded up to more exotic fruits too, with sales of mangoes and blueberries climbing by 27% and 10% respectively.

Shoppers also switched to cheaper own-label ranges, which grew 4.2 per cent, beating branded products.

Meanwhile, consumer concerns over price are continuing, with sales of own label ranges growing 4.2% this month ahead of branded lines as shoppers looked to balance their budgets.

Ocado was the fastest growing grocer with sales up 12.2% in the 12 weeks to June 15 to take a 1.9% share of the market.

Lidl was the fastest grower among bricks and mortar grocers at 11.2% – its third consecutive month of double-digit growth to reach 8.1% of the market.

Fellow discounter Aldi increased its share to 10.9% as sales rose by 6.5%.

Tesco saw the highest share gain over the period, at 0.5 percentage points, taking it to 28.1% of the market.

Asda’s sales fell by 1.7% on a year ago, leaving it with a market share of 11.9%.

Are you eligible for weight loss jabs on the NHS?

By Sam Blanchard, Health Correspondent

THEY are arguably the biggest medical breakthrough of recent times.

And now, so-called ‘fat jabs’ are available to many more Brits on the NHS.

In what marks the dawn of a new era, GPs have begun prescribing the weight loss jab Mounjaro in the first anti-obesity rollout of its kind.

More than three million people are thought to be eligible for tirzepatide – the active drug in Mounjaro – the strongest jab on the market.

Health chiefs hope it will turn the tide on England’s obesity crisis which has seen rates double since the 1990s.

Injections including Ozempic and Wegovy have previously only been available for type 2 diabetes or through specialist slimming clinics.

Family doctors will now be encouraged to prescribe them in a bid to get more people on the meds.

Experts hope widespread use will slash work sick days and boost the economy, while reducing rates of cancerheart disease and dementia.

But demand for the drugs is already huge and NHS clinics cannot dish them out fast enough.

Who is eligible in the new rollout?

The new rollout allows GPs to prescribe tirzepatide for weight loss, starting with those patients whose weight places them at greatest health risk.

Top of the list will be those with a body mass index (BMI) of 40 or higher (or 37.5 if from a minority ethnic background) and four weight-related health conditions.

A BMI of 40 is roughly equal to weighing 16st (102kg) for an average height 5’3” woman, or 19st 6lbs (123kg) for an average 5’9” man.

Weight-related conditions include high cholesterolhigh blood pressureprediabetestype 2 diabetes, obstructive sleep apnoea and heart disease.

Patients will likely be expected to have tried diet and exercise first before being offered a jab.

Many are likely to miss out, as some 13.5million adults in England are obese but only 3.4million are estimated to be eligible in the rollout.

Professor Kamila Hawthorne, chair of the Royal College of GPs, said: “Currently only patients who meet certain criteria – those who could benefit most – are eligible to be prescribed weight loss drugs on the NHS, and GPs will also need to follow local guidelines when prescribing. 

“If your practice advises you that they won’t be able to provide weight loss medication, these will likely be the reasons why.

“We appreciate the idea of weight loss medication is an attractive prospect to many patients – and they do have a lot of potential benefits for patients and may be a valuable tool as we try to tackle obesity at a national level – but it’s important these medications aren’t seen as a silver bullet. 

“Weight loss drugs do not come without risk, they can cause side effects which range in seriousness, and they won’t be suitable for everyone. 

“It’s important we don’t lose sight of the role lifestyle factors play in achieving a healthy weight. 

“The roll out of weight loss medications as a treatment for obesity must not come at the expense of other weight loss services.”

If you are eligible but your GP denies you a prescription, you may be able to ask for a referral to specialist weight management services.

Known as tier 2 and tier 3 weight management services, they may prescribe the jabs after other weight loss attempts.

Many people are expected to find it easier to go private, with the injections widely available from high street pharmacies like BootsSuperdrug, and even Asda.

There are also numerous online pharmacies offering the drugs

Buying the drugs online might seem like the faster fix – but buyer beware.

Slimming success stories are everywhere but so, too, are tales of horror.

Many patients have been duped by dodgy sellers, suffered severe side effects or even died after taking jabs they bought online.

Bargain prices, easy tick-box applications, or prescriptions with no follow-up, should all be red flags to online shoppers.

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