Bakers Biscuits has announced the return of an old favourite, Choc-O-Magic, back by popular demand. This comes after many South Africans called for the company to
The baked goods are among the few ranges that the brand has discontinued.
BAKERS BISCUITS ANNOUNCES RETURN OF OLD FAV
On its Instagram account, Bakers Biscuits announced that due to high demand, one of its previously discontinued ranges would be available on shelves again.
It shared: “It’s real. It’s happening. CHOC-O-MAGIC IS BACK!
The company added: “Mzansi, your comments, DMs (and even petitions!) brought the magic home, and the Bakersman listened.”
On social media, scores of South Africans celebrated the return of the biscuits dipped in milk and white chocolate, covered in sprinkles.
Others documented their trips to their nearest supermarkets to stock up on the precious commodity…
@nikkifischer They are back !!! The bakers sprinkle white chocolate biscuits!😍😍 #food #tiktoksouthafrica #bakersbiscuits #southafrica ♬ original sound – Nikki Fischer
@krupa1708 They are back !!! The bakers sprinkle white chocolate biscuits, Choc Magic biscuits!!!🥹🥰❤️BASCIALLY OUR CHILDHOOD!! @Bakers Biscuits South Africa #ChocOMagiclsBack #WeHeardYouMzansi #BakersMagic #TheBakersmanListened #chocomagic ♬ Its timeeeeeeee – Fundos Flop
@ebz_reviews #f #fyp #foryoupage #reviews #foodreview @Ebrahim Yusuf Salajee ♬ original sound – Ebz_reviews
GONE FOR NOW
While Choc-O-Magic is back with a bang, other ranges within Bakers Biscuits, like the Romany Tarte and Jambos, have been discontinued, at least for now.
In recent years, the company has stated that the biscuits were pulled from production due to low demand and sales.
However, many consumers have called for them to return, a decision Bakers Biscuits has yet to act upon.
