From the catwalk to Hollywood, stars are going bonkers for brown… here’s how to make it your hero shade this season

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An image collage containing 2 images, Image 1 shows Scarlett Johansson in a brown leather blazer and matching pants, holding a black woven clutch, and waving, Image 2 shows Alexa Chung attending the Longchamp FW25 'London Calling' Event

FOR decades, black has reigned supreme in our wardrobes.

A byword for timeless sophistication, this neutral colour has long been a shortcut to looking chic.

But in recent seasons, the fashion world has begun to question black’s seemingly unshakable monopoly.

All the major designers, such as Fendi, Max Mara and Michael Kors, all sent designs down the runway featuring the hue.

Enter: chocolate brown.

This rich, refined shade is taking over the high street and winning us over with its classy, versatile appeal.

From glossy dark chocolate to luxe caramel tones, brown is swiftly establishing itself as the new go-to neutral.

Where the runways lead, celebrities and influencers inevitably follow.

Alexa Chung attending the Longchamp FW25 'London Calling' Event.

Alexa Chung sported a brown suede jacket whilst attending the Londchamp FW ’25 ‘London Calling’ event in September[/caption]

Fashion icons Olivia Palermo and Alexa Chung a brown suede jacket whilst out in London last month, as well as Hollywood stars like Scarlett Johansson and Emily Blunt who wore a brown David Koma minidress to the film premiere of The Smashing Machine, have all embraced chocolate tones recently, proving brown works everywhere – whether on the red carpet or for off-duty street style.

Scarlett Johansson in a brown leather blazer and matching pants, holding a black woven clutch, and waving.

Scarlett Johansson spotted wearing a leather brown blazer, paired with brown trousers in New York last month[/caption]

Of course, not all browns are created equal.

The key is to find the shade that best complements your complexion.

Cooler skin tones shine in red- or burgundy-based browns that add warmth, while if you’ve got more of a rosy-cheeked complexion, you’ll be flattered by cooler, blue-tinged hues.

Olive and deeper skin tones have the freedom to explore across the spectrum, though lighter shades provide a striking contrast and a more radiant finish.

For those ready to fully commit, tonal dressing is the way forward.

Take inspiration from Cheryl, who layered three sumptuous shades: a mid-toned roll-neck beneath a toffee-hued two-piece suit, topped with a dark-chocolate wool coat.

By skillfully blending her browns, the Girls Aloud star created depth and dimension, giving her a perfectly polished look.

Not quite ready for head-to-toe brown?

Ease yourself in with a single piece or accessory.

A chocolate-coloured top styled with black or dark denim delivers a look that feels effortlessly cool, without being too try-hard.

Or if you’re feeling more risqué, team a caramel tone with pale beige and creams.

However you choose to wear it, you’ll soon be on board with brown.