Brooklyn Beckham has had a legal run-in with a major shoe brand backed by Roger Federer over his hot sauce company.
This is the THIRD time his firm Buster Hot Sauce Inc has clashed with big corporations over the name of the spicy condiment Cloud23.
Brooklyn Beckham is in the midst of his third legal battle involving his hot sauce firm[/caption]
This time around, a major shoe brand backed by tennis star Roger Federer is at the centre of the issue[/caption]
The shoe firm put in a tentative objection to the trademark application for Cloud23 from Brooklyn’s company[/caption]
Earlier this summer, we exclusively reported how Brooklyn, 26, was facing a legal battle from a booze brand.
He has also ran into issues with his hot sauce firm and various spin offs with the United States Patent and Trademark Office.
On this occasion, it provoked the ire of the trendy trainer firm On Cloud, which has the unique soles with holes and tennis legend Federer has pumped in $50 million of his own cash to become an investor.
Other celebrity ambassadors for the brand include Cindy Crawford’s daughter Kaia Gerber and Tom Holland’s girlfriend Zendaya.
They put in a tentative objection to the trademark application for Cloud23 under classifications such as food, booze, sauces, live streaming and sports equipment.
On Cloud enlisted hotshot celeb lawyers Bristows LLP to fight their corner.
Thankfully for Brooklyn’s sake, it looks like the situation was resolved amicably, as On Cloud never carried on its objection threat, and the trademark was registered.
The 26-year-old has already been in a legal tussle with Becks beer over his burger brand Beck’s Buns.
This ended when his company agreed to delete the two classifications which are linked to booze.
A Californian wine business Stag’s Leap Wine Cellars also objected when he tried to trademark the shortened name for Cloud23, “C23”.
Similar to the Becks case, Buster Hot Sauce Inc backed down and deleted all classes of alcohol from the application.
Brooklyn launched his first hot sauce, Cloud 23, last year and said: “It’s been a passion project of mine for the last 2½ years, something I’ve literally put everything into.
“I’ve never worked so hard on anything in my life.”
FAMILY ISSUES
His parents attended the launch event for his hot sauce in LA.
The Beckham Family Feud
- April 2022: Brooklyn marries Nicola Peltz.
- Wedding Dress Controversy: Rumours begin circulating that there’s tension between Nicola and Victoria Beckham after Nicola chooses not to wear a Victoria Beckham-designed wedding gown. Nicola later clarifies in August 2022 (and again in March 2023) that Victoria’s atelier couldn’t make the dress in time, but reports in May 2025 suggest Victoria actually changed her mind about making the dress.
- Post-Wedding (2022 onwards): Minimal interaction between Nicola and Victoria on social media, and noticeable absence of Nicola at key Beckham family events.
- Alleged Wedding “Hijack”: In May 2025, a source claimed Victoria “ruined” part of the wedding by allegedly hijacking a dance with Marc Anthony, which was meant for Brooklyn and Nicola. Nicola reportedly ran from the room crying.
- March 2025: A resurfaced TikTok of Romeo and Cruz mimicking a “baby voice” (which fans associate with Nicola) sparks speculation of sibling shade.
- April 2025: Brooklyn and Nicola are reportedly absent from Victoria Beckham’s 51st birthday celebrations in Miami and her Paris Fashion Week show.
- May 2025: David Beckham’s 50th Birthday Snub: Brooklyn and Nicola are notably absent from David Beckham’s 50th birthday celebrations in London, despite being invited. Reports suggest their absence was due to Brooklyn not wanting to be in the same room as Kim Turnbull, the girlfriend of Romeo who had previously been reported to have been dating Brooklyn, who David allegedly opted to have at the party over Nicola.
- Rumours emerge of a falling out between Brooklyn and his younger brother Romeo, reportedly due to Romeo’s new girlfriend, DJ Kim Turnbull, who allegedly had a past connection with Brooklyn.
- Reports surface that the Beckham parents are “hurt and disappointed” that Brooklyn is “playing no part in family life.” Sources claim that tensions between Brooklyn and Nicola and his parents are “definitely not beyond repair.”
- June 2025: Brooklyn and Nicola reportedly enlist a “crisis team” similar to Prince Harry and Meghan Markle for “reputation management” due to the growing media scrutiny.
- Cruz Beckham posts cryptic lyrics on Instagram that some interpret as a swipe at Brooklyn.
- July 2025: Reports indicate David and Victoria are “desperate” to reconcile with Brooklyn. Brooklyn publicly wishes his sister Harper a happy 14th birthday on Instagram, tagging Nicola, which is seen as a potential “olive branch” and a rare public message to his family amid the rumored rift.
- Brooklyn UNFOLLOWS his brothers Romeo and Cruz just 24 hours after his birthday message to Harper. Nicola quickly follows suit and also ditches the Beckham bros from her Instagram following. Romeo and Cruz are now also no longer following Brooklyn.
However, insiders have now said said their relationship has “never been more fractured” amid the ongoing Beckham family feud.
As the conflict rumbles on, it has been revealed that Brooklyn had splashed out a cool £11million alongside his wife Nicola on a new Hollywood mansion.
It means he has put down roots 5,540 miles from his London-based dad David and mum Victoria – and shows no sign of returning home any time soon.
Previously, a source said: “Brooklyn’s wife is American, as are her family whom he adores, and he feels his life now is Stateside.
“As an influencer he can work from anywhere but Brooklyn believes he has more opportunities in LA.
“It will be a dagger to the heart for his parents.”
Brooklyn is an aspiring chef and often features his recipes on social media[/caption]
His family were eager to attend his Cloud 23 launch event in Los Angeles before their feud[/caption]
Brooklyn and wife Nicola Peltz have put down roots Stateside[/caption]
