Iconic and fashion-forward footwear brand, Crocs, is stepping into its 23rd year with the return of Croctober, the brand’s month-long birthday bash that celebrates comfort, creativity and the vibrant Croc Nation.
Throughout October, fans celebrated with major discounts, exclusive specials and bold brand activations that built excitement for this moment. Now, on 23 October, Crocs celebrates the big day with its biggest sale of the year: the iconic R23 deal, letting fans grab select styles for just R23.
Since first landing on South African shores, Crocs has grown from a quirky newcomer into a fan-favourite lifestyle icon, loved for its unapologetic ‘Come As You Are’ ethos. Croctober is the ultimate celebration of this journey, recognising the diverse community that has embraced Crocs as a canvas for self-expression.
This year, the celebration also introduces some of Crocs’ most exciting new styles yet — led by the Iconic Classic Clog, New Soho Y-Strap Sandal, and a limited-edition Crocs bag, all launching on 23 October.
To spark the birthday festivities, Crocs partnered with over 200 local creators, making this the brand’s biggest influencer push to date. Each received exclusive Croctober drops curated to their unique style, which they’ve been sharing alongside special offers to invite their audiences into the celebration. Select fashion media also received curated press drops, ensuring the Croctober energy reached both consumers and industry voices.
Shoppers nationwide can feel the buzz with Croc o’Clock in-store events running in leading malls including Sandton, Menlyn, Canal Walk, Gateway, and the V&A Waterfront from today on Crocs’ official birthday, and again on 25 and 26 October, customers can enjoy live DJ sets, spot-deals and the chance to spin the prize wheel when spending R1,000 or more.
Meanwhile, a group of brand ambassadors has turned heads with an oversized-bag stunt. They roamed malls to guide shoppers to Crocs stores and highlight the unbeatable Croctober sales. Their presence brought the Croctober spirit straight to the shoppers.
Adding even more excitement, Crocs has launched the Giant Crocs Roadshow, travelling through Cape Town, Durban and Johannesburg. The larger-than-life Croc will stop at iconic city locations from 22 to 31 October, inviting onlookers to “Spot the Croc” and join a social media competition. For a chance to win a voucher redeemable for a pair of Classic Crocs clogs, passersby are encouraged to snap a picture of the Giant Croc, post it on Instagram, and tag @crocsza.
As Crocs celebrates 23 years, the brand stays true to its spirit of self-expression and community, showing that comfort and creativity never go out of style. More than a birthday, Croctober is a nationwide celebration of everything that makes Crocs a favourite for everyday life.
Join the excitement and shop the hottest Croctober deals in stores nationwide or online at www.crocssa.co.za. Follow @crocsza to keep up with all the birthday surprises.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
The post Crocs turns 23 and invites South Africa to join the ultimate Croctober celebration appeared first on YOMZANSI. Documenting THE CULTURE.
