November is the absolute best time to finally snag that premium mattress you’ve been eyeing up.
Black Friday is when retailers unveil some of their deepest discounts of the year, making it the perfect opportunity to upgrade your sleep setup without breaking the bank.
- Simba mattress deals – shop here
- Emma mattress deals – shop here
- Eve Sleep mattress deals – shop here
- Panda London mattress deals – shop here
You can anticipate massive savings from top-rated brands like Simba, Emma, and Nectar.
Beyond just lower prices, keep an eye out for valuable bundle perks that sweeten the deal, such as free pillows, luxury bedding, extended sleep trials, and fast, convenient delivery.
Whether you prefer a memory foam, hybrid, or pocket-sprung mattress, there will be fantastic deals to suit every sleep style and budget.
Better yet, most brands apply these cuts across their entire inventory, from small single up to super king sizes.
We’ll be tracking and highlighting the most worthwhile deals as they drop, so you can easily find the perfect mattress for a better night’s sleep.
When is Black Friday 2025?
This year, Black Friday falls on November 28.
The annual shopping event takes place the day after the US holiday of Thanksgiving.
Want to know how Black Friday got its name? We’ve compiled an explainer with everything you need to know – so you can get prepped for the biggest shopping bonanza of the year.
Plus, don’t miss our pick of the best Black Friday deals across brands and product types – we’ll bring you the top discounts on tech, beauty, fashion, and more.
Mattress deals LIVE now
If you’re thinking of buying a new mattress sooner, there are plenty of deals to shop right now.
- Dusk Memory Foam 4000 Pocket Sprung Hybrid Mattress, £311.20 (was £389) – buy here
- Silentnight Just Dream Premium Hybrid Mattress, £480 (was £800) – buy here
- Eve Sleep the original mattress, from £329 (was £549) – buy here
- Emma Hybrid Original Mattress, from £156 (was £195) – buy here
- Silentnight Eco 1000 Pocket Mattress, from £299.99 (was £599.98) – buy here
What mattress deals to expect from the Black Friday sales 2025?
For Black Friday 2025, you can expect some excellent deals on mattresses from both online brands and traditional retailers.
To give you an idea of the sorts of discounts seen before, Dormeo led the way last year with 65% off mattresses in its ‘Black Tag’ sale.
Simba, Emma, Nectar, Dreams, Argos, and John Lewis have also been known to launch discounts during Black Friday.
Some retailers may also offer deals on exclusive and clearance items, or discount codes and coupons.
As a general rule of thumb, most ‘bed in a box’ brands offer free shipping as part of your purchase.
It’s best to check the delivery information on your preferred brand’s website during the discounting period.
Where can you find the best mattress deals this Black Friday?
One of the best things about Black Friday is that brands compete to offer the best discount – meaning customers have all the power.
Brands like Simba, Emma, and Nectar typically offer some of their best deals during November.
Meanwhile, retailers like John Lewis and Argos also tend to join in with their own Black Friday mattress offers.
Here are some of the brands worth checking out:
- Simba Sleep
- Emma Sleep
- Nectar Sleep
- Dormeo
- Silentnight
- Panda London
- John Lewis
- Amazon
- Argos
- Bensons for Beds
- Otty
- Wayfair
What mattress deals were in the Black Friday sale last year?
Last year’s Black Friday mattress sale was a strong one, with big-name brands running some of their best prices of the year.
Many best-sellers dropped to as much as half price, and the reductions covered every size, including kids’ options.
Hybrid and memory foam models both featured heavily, making it easy to match firmness, support, and budget without compromising on quality.
It wasn’t just the headline discounts that stood out. Retailers packed in extras like free pillows, bedding bundles and mattress protectors, plus extended trials, warranties and fast, often free delivery.
Most deals applied across the full size range, from small single to super king, and there were short, time-limited promos sprinkled through the weekend for anyone quick enough to grab them.
Accessories were also well worth a look. Shoppers saved on mattress toppers, pillows, and duvet sets, and there were competitive prices on bed frames and bases to complete a full sleep upgrade.
If this year follows the same pattern, expect a similar value with a few standout flash deals.
When is Cyber Monday 2025?
Cyber Monday falls on December 1, 2025.
Traditionally, Cyber Monday is the online-only extension of Black Friday, so you’ll find there are loads more deals and offers to be discovered ahead of the Christmas gifting period.
Generally speaking, if a retailer or brand has a sale on for Black Friday, it is very likely to also participate in Cyber Monday.
READ MORE MATTRESS REVIEWS:
- Simba Hybrid mattress review
- Premier Inn Mattress review
- Simba Hybrid Essential review
- Emma Premium mattress review
- REM-Fit 500 Ortho Hybrid mattress
What’s the best mattress to buy on Black Friday?
It all comes down to your personal needs and preferences.
If you have a specific complaint, such as back pain, it’s worth doing some research ahead of time to determine which mattress design will work best to alleviate pain and discomfort.
Luckily, we’ve tested numerous mattresses over the years, including the best mattresses for back pain, to help make it easier for you to choose.
Sun Shopping team’s favourite tried and tested mattresses
The Sun Shopping team has tested many popular mattress brands, here are some of our favourites..
1. Emma NextGen Cooling Mattress – buy here
- Pros: Very easy to unbox and set up, very comfortable to sleep on, hugs and supports your body
- Cons: Firmness might not suit everyone
- Rating: 5/5
Read the full review of the best cooling mattresses here.
2. Simba Earth APEX, £1,999 – buy here
- Pros: Medium firm with a good amount of support, eases back and neck pain, supportive, my dog loves it too, 200-night trial, 10-year guarantee, 0% finance option
- Cons: Expensive, heavy
- Rating: 4/5
Read the full Simba Earth APEX review here.
3. Panda Hybrid Bamboo Mattress Pro, from £950 – buy here
- Pros: Comfort cool bamboo top, really supportive, open-cell structure, memory foam ensures breathability, antibacterial, thermoregulating, 1,500 individual pocket springs, removable cover is machine washable
- Cons: Heavy
- Rating: 4/5
Read the full Panda Hybrid mattress review here.
We’ve also tested many other sleep-related products, including the best mattress toppers, best pillows and best duvets.
The good news is that over Black Friday and Cyber Monday, we can expect most, if not all, major mattress brands to offer significant discounts across other sleep accessories too.
Is Black Friday the best time to buy a mattress?
Because online mattress sellers are so competitive, you can find a pretty hefty discount on mattresses year-round.
For instance, Simba regularly offers between 25% and 40% off its mattresses.
Emma occasionally offers up to 50% off on sleep bundles as well.
However, Black Friday is the time you’re pretty much guaranteed to see a discount — often upwards of 50%.
Is it better to buy a mattress on Black Friday or Cyber Monday?
We think if you’re buying online, there won’t be a huge difference between the sale prices on Black Friday and Cyber Monday.
Based on previous years, we expect most “bed in a box” companies to offer a flat discount rate or promotion that will span the entire Cyber weekend.
However, it’s best to shop around and sign up for newsletters, in case a brand decides to further drop prices at the last minute.
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