AMAZON has confirmed Prime Big Deal Days for October 7 and 8, and Prime Day beauty deals are set to be one of the hottest ticket items, offering big savings across skincare, makeup, and hair tools.
Early offers are already popping up, so it’s worth browsing now before the main event goes live.
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Shop Amazon beauty deals
Prime Day deals are exclusive to Amazon Prime members, so be sure to sign in ahead of time to take advantage of the offers.
We’re expecting strong savings on reader favourites like Elemis, CeraVe, Olaplex, Clinique, and Weleda Skin Food, as well as beauty tech that always sells out, including the Dyson Airwrap I.D. and Shark LED mask.
We’ll be updating this guide with the best live discounts as they become available, flagging genuine price cuts and the standout buys worth adding to your basket first.
Best early Amazon beauty deals now LIVE
- Oral-B Electric Toothbrush, £199.99 (save 62%) – buy here
- L’Oréal Paris Laser Renew Triple Action Anti-Ageing Night Cream, £12.99 (save 57%) – buy here
- Braun Series 5 Electric Shaver, £67.97 (save 50%) – buy here
- Mighty Patch Original Spot Patches by Hero Cosmetics, £9.89 (save 45%) – buy here
- Bio-Oil-125ml, £10 (save 43%) – buy here
- Braun IPL Silk-Expert Pro 5, at Home Hair Removal, £349.99 (save 43%) – buy here
- Philips OneBlade Original 360 Blade Heads, £29.99 (save 33%) – buy here
- Waterpik Ultra Professional Water Flosser, £59.99 (save 33%) – buy here
- Wavytalk Thermal Brush, £34.71 (save 31%) – buy here
- Shark SpeedStyle Hair Dryer, £134.99 (save 25%) – buy here
When is the Prime Big Deal Days event, and how long will it last?
Amazon has confirmed that Prime Big Deal Days will take place over two days, running from October 7 to 8, and are exclusive to Prime members.
Expect the event to go live just after midnight on the 7th and wrap up at the end of the day on the 8th, with new offers dropping across the full 48 hours.
That makes October a shorter, sharper burst of deals compared to the summer event, which stretched to four days in July this year.
For the best chance at top beauty buys, get your Wish List ready, set alerts, and keep checking back, as stock can shift quickly once the discounts are available.
What is Amazon Prime Day?
Prime Day is Amazon’s members-only sale, which started in 2015 and has grown into a major shopping event.
In October, Amazon hosts a second event called Prime Big Deal Days, which many readers still refer to as October Prime Day.
The idea is simple. Prime members get access to limited-time savings across thousands of products, often matching prices we see later in peak season.
It is a handy window to sort gifts early, refill your go-to skincare, or finally pick up that beauty tool you have been eyeing.
Expect rolling price drops rather than a single start time, with new deals appearing throughout, so there is always something fresh to browse.
Sign up for a 30-day FREE trial ahead of the October Prime Big Deal Days
The Prime Big Deal Days runs from 7-8th October and to shop the bargains you need to be a Prime member.
If you’re not a member, you can sign up for a free 30-day trial.
Once you’re a Prime member, simply visit the Prime Day deals hub on the Amazon website to start shopping.
If, after 30 days, you decide you don’t want the membership, remember to cancel before the end of the trial period, or you’ll be charged.
A monthly Prime membership costs £8.99, or you can opt for an annual subscription for £ 95.
- Sign up for an Amazon Prime 30-day free trial to access all the Prime Day deals
What beauty deals are good to look for during Prime Day?
Beauty is a strong category in October.
Our Sun Shopping team tests the products you care about, so we know where the real value is.
LED masks are always popular. Begin with our guide to the best LED face masks and our hands-on review of the Shark CryoGlow LED mask.
Hair tools also see impressive cuts. Read our Shark FlexStyle review and our round-up of the best hair straighteners.
If the Dyson Airwrap is on your radar, check our best Dyson Airwrap dupe guide.
Skincare icons regularly feature. See our reviews of Elemis Pro-Collagen Cleansing Balm and Weleda Skin Food.
Makeup staples get involved, too. Our team-tested waterproof mascaras.
Alongside hero buys, it is smart to stock up on everyday essentials and check multi-buy offers or Subscribe & Save, where applicable.
To confirm a discount is genuine, use price history tools such as camelcamelcamel and comparison sites like Idealo and PriceSpy before checking out.
Are Prime Day beauty deals better than Black Friday beauty deals?
It depends on the product. Some categories feature October prices that match what we typically see among the best Black Friday deals, while a few even go lower.
Brands often experiment with October discounts to gauge demand ahead of Black Friday, which can mean early access to best-in-season pricing.
The big advantage is timing. You can shop ahead of the rush and avoid stock shortages that sometimes hit in late November.
The flip side is that certain all-time lows and bundle deals still appear during Black Friday week.
Our advice is to track the items you want now. If the price hits your target during Prime Big Deal Days, it is worth locking it in before the scramble starts.
More prime day deals
Are Amazon Prime beauty deals different each day?
Yes. The October event moves quickly, with new markdowns rolling out across both days and different categories taking the spotlight at different times.
You will see Deals of the Day, scheduled drops that go live for a set window, and shorter lightning deals that can sell out in minutes.
A good approach is to shortlist the exact products you want, then set alerts in the Amazon app and check the Upcoming section for timed offers.
Beauty and grooming deals can come and go, so if you miss a window, check again later.
Plan check-ins in the morning, at lunchtime, and in the evening to catch fresh waves of discounts.
How to find Amazon Prime Day beauty deals?
Start at Amazon’s Prime Big Deal Days hub, then filter by category to zero in on beauty, skincare, hair tools, and more.
Add your top picks to your Wish List or save them for later. That makes it easy to spot a price drop when it happens, and the app can nudge you with alerts.
If you have an Alexa device, enable deal notifications and set reminders for specific products so you do not miss a timed drop.
For items you buy regularly, check if Subscribe & Save is available at a discounted rate with the event price.
Finally, use price history tools like CamelCamelCamel and comparison sites such as Idealo and PriceSpy to verify the discount before making a purchase.
What is a lightning deal?
Lightning deals are limited-time, limited-quantity offers that can disappear fast.
Once the allocation is claimed, the price reverts, and there is no restock at the same discount.
You will see a countdown timer and a percentage claimed bar on each listing.
If you’re interested, add the item to your basket as soon as it goes live and complete checkout promptly.
There is usually a short window to complete payment before it is returned to general stock.
If a lightning deal sells out, join the Waitlist in case another shopper’s reservation times out.
Keep an eye on sizes, shades, and variants as well, as availability can vary.
Are there exclusive deals?
Yes. Many offers are Prime-exclusive, meaning only Prime members can see or purchase at the reduced price during the event.
You will also notice early access promotions in the run-up to October, which act as a preview of what’s to come.
These can be a smart way to grab a guaranteed saving before the busiest period.
Some products appear as invite-only deals, where you request an invite in advance and get a unique link if you are selected.
Beyond that, brands sometimes run voucher codes or on-page coupons that stack with the event price, but they are still restricted to Prime members during Prime Big Deal Days.
What was in the July Prime Day beauty deals?
July’s Prime Day beauty sale was a crowd-pleaser, running from July 8 to 11 with savings across skincare, makeup, and hair care.
Discounts were available on big names like Cosrx, Laneige, and Olaplex, with some deals reaching around 50 to 60 per cent off, depending on the brand and listing.
Editors highlighted a range of everyday staples and premium picks, including T3 and IT Cosmetics, as well as sunscreen must-haves and professional-grade hair tools.
We also spotted buzzy buys, such as Tarte lip balms, Abib’s sun stick, and the Revlon Volumizer Brush, getting meaningful price drops, making it a strong window to stock up or finally try a hyped product.
Don’t miss out…
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