Best Amazon device deals 2025 – massive savings this Prime Day

AMAZON Prime has just started, and there are plenty of device deals to snap up right now.

You’ll find price drops on Echo speakers, Kindles, Fire tablets, Fire TV streaming sticks, Blink security, Ring doorbells and plenty more below.

Amazon device deals

The latest sale for Amazon Prime subscribers will run until midnight tomorrow (Wednesday 8th October).

During that time, there are literally thousands of deals exclusively for Prime members – you’ll find the finest listed on our best Amazon Prime Day deals page.

Not keen on waiting? You’ll still find early bargains on Fire TV, Echo and Ring, plus trial promos on Audible, Kindle Unlimited and Amazon Music.

Read on for the top offers worth your attention.

Best Fire TV deals

Amazon Fire TV 55-inch 4-Series 4K UHD Smart TV: save 40%

Amazon

Fire TVs are also up for grabs[/caption]

Amazon Fire TV 55-inch 4-Series 4K UHD smart TV
£329.99 (was £549.99)

Bag a big-screen upgrade without the big price tag.

The Amazon Fire TV 55-inch 4-Series is now £329.99, down from £549.99.

You’re getting sharp 4K UHD visuals with Fire TV built in, so your favourite apps are ready to go.

Use the Alexa Voice Remote to search, launch and control playback with a quick press and a voice command.

Stream hits on Netflix, Prime Video and Disney+, then settle in for movie night at a very tidy saving.

Also on sale:

• Amazon Fire TV Stick 4K, £25.99 (save 57%) – buy here
• Amazon Fire TV Stick HD, £19.99 (save 50%) – buy here
• Amazon Fire TV Stick 4K Max, £39.99 (save 43%) – buy here
• Amazon Fire TV Cube, £109.99 (save 21%) – buy here
• Amazon Fire TV 40-inch 2-Series, £174.99 (save 42%) – buy here
• Amazon Fire TV 43-inch Omni QLED series 4K, £289.99 (save 47%) – buy here
• Amazon Fire TV 50-inch Omni QLED Series 4K, £359.99 (save 45%) – buy here
• Amazon Fire TV 55-inch Omni Mini-LED Series, £609.99 (save 28%) – buy here
• Amazon Fire TV 75″ Omni Mini-LED series, £999.99 (save 38%) – buy here
• Amazon Fire TV Soundbar, £87.99 (save 27%) – buy here

Best Echo speaker deals

Echo Pop Newest Gen: save 49%

Amazon

We’ve spotted several exciting Echo deals[/caption]

Echo Pop Newest Gen
£22.99 (was £44.99)

After a cheap smart speaker? Echo Pop Newest Gen is now £22.99, down from £44.99.

Compact and ideal for shelves or bedside tables, it slips neatly into small spaces and delivers punchy sound.

Alexa is built in, so you can play playlists, set timers, control compatible lights and plugs, and make hands-free calls with a quick voice command.

Multiple privacy controls, including a mic off button, keep you in charge. A simple, low-cost way to add Alexa to any room.

Also on sale:

• Echo Dot Kids Newest Gen, £29.99 (save 54%) – buy here
• *BUNDLE* Echo Dot (5th generation) + Philips Hue White Smart Light Bulb, £34.99 (save 50%) – buy here
• Echo Dot Newest Gen, £29.99 (save 45%) – buy here
• Echo Spot 2024 Release, £44.99 (save 44%) – buy here

Best home security deals

Blink Video Doorbell: save 52%

Amazon

This popular video doorbell is also on sale[/caption]

Blink Video Doorbell
£23.99 (was £49.99)

Keep tabs on your doorstep for less. Blink’s Video Doorbell is now £23.99, down from £49.99.

As Amazon’s budget security brand, Blink keeps it simple and effective: you get crisp 1080p HD video by day, infrared night vision after dark and two-way audio to chat to visitors wherever you are.

Check who’s at the door, get motion alerts and handle deliveries.

At this price, it’s an easy upgrade for any home and a first step into smart security.

Also on sale:

• Ring Intercom by Amazon, £35.99 (save 64%) – buy here
• *BUNDLE* Ring Battery Video Doorbell (2024 release) + Indoor Camera (2nd Gen), £49.99 (save 64%) – buy here
• *BUNDLE* Ring Outdoor Camera Battery + Indoor Camera 2nd Gen, £64.98 (save 46%) – buy here
• *BUNDLE* Ring Outdoor Camera Solar (Stick Up Cam) + Solar Panel, £74.99 (save 42%) – buy here

Best Kindle deals

Kindle Scribe (2022): save 39%

Amazon

Check out the Kindle Scribe 2022 release[/caption]

Kindle Scribe
£199.99 (was £329.99)

Kindle Scribe is now £199.99, down from £329.99.

It’s the only Kindle with a built-in digital notebook, so you can read, write and sketch on the display with the included pen.

Handwriting to text makes notes easy to share and file, and the slim, modern design still delivers long battery life.

In our Kindle Scribe review, tech writer Tom Tyers called it the study tool students will love.

A smart pick for readers who like to capture ideas as they go daily, but if you’re still not decided, check out our Amazon Kindle vs Kindle Paperwhite comparison.

Also on sale:

• New Amazon Kindle Colorsoft (16 GB), £169.99 (save 29%) – buy here
• Amazon Kindle Colorsoft Signature Edition, £199 (save 26%) – buy here
• Amazon Kindle Kids, £84.99 (save 26%) – buy here
• New Amazon Kindle Colorsoft Kids (16 GB), £189.99 (save 27%) – buy here

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Amazon device deals FAQs

When is Amazon’s next Prime Day sale?

Next up is the autumn event: Amazon has confirmed that Prime Big Deal Days will take place on Tuesday, October 7, and Wednesday, October 8, 2025, with fresh price drops expected across Echo, Fire TV, Ring, and more.

Amazon wrapped up its summer Prime Day on July 11, 2025, after a four-day run from July 8 to 11, marking the longest version of the sale to date.

We’ll be tracking early offers and the best lightning deals as they become available, so you can move quickly on the most significant savings.

Expect early deals to be rolled out in the days leading up to Prime Day, with some devices offering Prime Day pricing.

For the latest updates and our top picks, bookmark our Prime Day deals hub.

What are Amazon Lightning deals?

Amazon Lightning Deals are flash discounts that drop throughout the day on limited stock for a short window.

When the timer runs out or the allocation sells through, the price goes back up, so speed matters.

You’ll find them across beauty, home, toys and top-rated tech, with the biggest flurry during sales like Prime Day.

During those events, Lightning Deals are often reserved for Prime members, so make sure you’re signed in.

To see what’s live and what’s coming soon, head to Today’s Deals and filter by Lightning Deals.

You can also set deal alerts in the Amazon app and join the waitlist if a product sells out.

Tip: add your picks to your basket as soon as they drop and check out promptly to lock in the price.

Does Amazon have secret sales?

Amazon doesn’t run hush-hush sales, but there are plenty of places where extra savings quietly live if you know where to look.

Start with Today’s Deals to catch Lightning Deals and limited-time discounts, then browse Amazon Outlet for overstock finds and Amazon Warehouse for quality returns at lower prices.

Coupons can be easy to miss, so check product pages for clipable vouchers before adding them to your basket.

Prime members also enjoy exclusive prices during major events and occasional, invite-only offers that can be requested in advance.

Subscribe & Save can stack extra savings on everyday essentials, and the app’s deal alerts help you move fast when prices drop.

Keep an eye on upcoming event hubs too, as early offers often appear before the main sale goes live.

Does Amazon do a Black Friday sale?

Yes, Amazon does Black Friday.

Each November, the retailer runs a multi-day Black Friday deals event on Amazon.co.uk, usually followed by Cyber Monday.

In recent years, the sale window has spanned late November into early December, with fresh offers being released throughout, and extra Lightning Deals adding urgency. Early discounts often launch ahead of the main weekend. 

Expect strong savings on Amazon devices, alongside big-ticket picks in tech, home, and beauty, with limited-time promotions that change frequently.

We’ll be rounding up the standout offers and price drops as they go live.

For the latest intel and our editor’s picks, head to our Amazon Black Friday guide.

What are Kindle Daily Deals?

Kindle Daily Deals are Amazon’s rotating picks of discounted eBooks that refresh every 24 hours, so the lower price is only available for a day.

Expect a curated mix of genres, including crime, thrillers, romance, and non-fiction, with a focus on popular titles.

To see what’s live right now, visit the Kindle Daily Deals hub or check Today’s Deals in the Kindle eBooks section.

You can also sign up for the Kindle Daily Deals newsletter to get the latest offers straight to your inbox.

Quick tip: If a title catches your eye, add it to your library before midnight to secure the price.

We’ll highlight standout picks when they land, especially around significant sale periods when the selection gets even stronger.

What is Amazon Resale?

Amazon Resale is Amazon’s hub for discounted used, pre-owned and open-box products, and it’s the new name for Amazon Warehouse.

You can save on millions of items across big brands and Amazon’s own devices, with prices reflecting clear condition grades such as Used Like New, Very Good or Good. 

Every item is fulfilled by Amazon and covered by a 30-day returns policy, making it a straightforward way to cut costs with minimal risk.

Expect popular categories, such as tech, home, and small appliances, to feature heavily.

See something you like? Move quickly. Quantities are limited, and the best deals sell out quickly.

It’s an easy win if you’re happy to shop beyond brand-new and want solid savings all year round.