ANGRY mothers have claimed we are “witnessing the downfall of Molly-Mae” and I have to say, I don’t disagree.
Just when I thought the influencer couldn’t annoy me more, it happened – and keeps happening every week.
But this has struck me massively by surprise, as ever since Molly-Mae Hague, 26, walked into the Love Island villa back in 2019, I’d long been a huge fan.
I subscribed to her vlogs and used to beam when a notification popped up to say she had uploaded a new video, and yes, I was one of the 8.5 million who avidly followed her on Instagram.
But for a while, Molly-Mae has been grating on me and now, this once mega fan is fed up.
Once upon a time, I thought the Maebe founder was quite down-to-earth and candid, but now that couldn’t be further from the truth.
Not only did she frustrate me and let herself down with the extortionate pricing of everything from her Maebe brand, but now, it appears that all she seems to do is moan.
If she’s not wailing about having to be a mum to Bambi, she’s complaining about a family getaway that didn’t go quite as planned.
I’ve been trying to make excuses for her, but now, she’s lost me as a follower forever.
There’s only so much whimpering I can take and with a cost-of-living crisis and a war in full swing, she really has got to stop.
Yes, some fans love how “open,” and “brave” she is when it comes to sharing her constant complaints, but I’ve had enough – and don’t believe there’s anything “courageous” about it.
Parenting woes
It doesn’t take a genius to realise that being a mother is hard, but I struggle to feel sympathetic for this millionaire who is said to have a nanny in the background carrying her heavy load.
But despite having it much easier than the vast majority of parents in the UK, as every time she posts a vlog, there seems to be yet something else about Bambi that gets her complaining.
She is forever harping on about Bambi’s meltdowns and just days ago, left me bewildered when she complained about being “scared” to wake her toddler up from a nap – a job every parent does on a regular basis without even flapping an eyelid.
Not only did she refuse to discipline her toddler when she bit a nursery pal, but to further frustrate us all even more, she then chuckled when Bambi listed the youngsters next up on her bite list.
I’m only human and yes, I felt a smidge of sympathy when she sobbed on camera after dealing with yet another of Bambi’s difficult days, but it didn’t take long for the star, who was branded “out of touch” by viewers, to throw it back in our faces.
Despite needing a “minute to calm down,” moments later, she clapped back and said she “didn’t care” who told her she was “out of touch with reality” – yet again, another time Molly-Mae practically laughed at us all.
Molly-Mae previously discussed there being “a lot of pressure” on her, but what about the rest of us?
Yes, I don’t have a child of my own and can understand that being a mum to Bambi might be “hard work” – as Molly-Mae puts it.
Why does Molly-Mae want us to feel sorry for her?
Abigail Wilson
But what about the vast majority of mums who work a 9 to 5 and have sleepless nights worrying about how they’ll afford jaw-dropping nursery costs?
And the many parents who have to face the mortifying wrath from their boss about leaving early (yet again) to be there in time to pick up their little darling?
Of course I don’t carry the same hardship as many mums, but luckily I have a gorgeous niece who keeps me busy on a regular basis.
I often take days off from work to look after her, with a strict 6am sharp start. There’s no doubt occasions she will try and put me in my place, but I certainly wouldn’t then sob about it online.
To make matters worse, Molly-Mae previously boasted about being excited to have “me time” whilst her two-year-old went to nursery, but most mums don’t even know what “me time” means.
With many parents barely getting a minute to come up and take a breath of air, this blonde gets to experience the luxury of a free day in her diary EVERY Friday – whereby she asks her manager Fran to avoid booking in meetings or shoots, “just in case” Bambi needs collecting early.
But for the vast majority of mums, having to cram five days of work into four, or to find themselves counting pennies every month just to be able to finish before nurseries close, is the reality – let alone an entire day off a week to kick back and put your feet up.
A social life lacking one “fun thing”
Not only do her parenting woes leave me frustrated, but back in July my eyes couldn’t stop rolling when Molly-Mae told fans she hadn’t done one “fun thing” during summer.
However, it appears the mother failed to acknowledge her numerous no expense spared getaways and posh days out, which unfortunately fail to make their way into many of our calendars.
Molly-Mae also claimed she had “no social life,” as she said: “I said to a friend the other day, that I’m going to make it to the end of summer having not done one fun thing.”
Speaking to her sister, she then explained: “Zoe, I haven’t socialised once. I’m going to get to the end of this summer having not done one social fun thing.
“I haven’t a life. That’s not good is it. Summer will end and I’ve not done one fun social thing.”
Following this, fans were quick to hit out at the star for taking her luxury lifestyle for advantage.
One wrote: “She’s a millionaire, she can literally wake up tomorrow and do whatever the hell she wants.”
A second posted: “Wimbledon, lunches, Spain, Dubai, France, Centre Parcs… let’s normalise that.”
“‘No life’, when she has a better life than 99.9 per cent of girls/mums her age,” a third said.
Molly-Mae's glow-down from ‘glamour model’ to ‘yummy mummy’
Celebrity PR Expert, Ed Hopkins told Fabulous: “I believe Molly-Mae Hague‘s new look is more than just a style change but a powerful statement of who she is becoming.
“It underscores her journey towards authenticity, maturity, and sophistication and is likely to enhance her success and influence in the years to come.”
Brand and Culture Expert Nick Ede agreed, and told Fabulous: “Molly-Mae has transformed herself into a yummy mummy who has ditched the glamour model style for a more relaxed and natural look.
“She’s becoming more down to earth and relatable to people and cleverly showing a softer side which will win her legions more fans in the process.”
According to Ed Hopkins, Molly-Mae’s chic new look could be “highly lucrative” for the star.
Ed told Fabulous: “Molly-Mae Hague’s transformation towards a more natural, chic look seems to be a testament to her personal growth and evolving style.
“This change, which has become more pronounced since she became a mother, appears to reflect her journey towards embracing authenticity and sophistication.
“It’s possible that this new image could be highly lucrative for Molly-Mae.
“Her chic, understated style might appeal to a wider audience, including more mature demographics and high-end brands, potentially opening up lucrative endorsement deals and partnerships.
“By adopting a more elegant look, she seems to align herself with premium and luxury brands that favour natural beauty and sophistication, which could lead to higher-paying collaborations.
“Additionally, with consumers increasingly valuing authenticity and natural beauty, her new image could be both timely and marketable.”
Nick Ede agreed and told Fabulous: “She has started to promote some really great luxury brands including the cosmetics brand Tatcha and with her laid back look she will make a lot of money from brands looking to align with her.”
Ed also noted that Molly-Mae’s transformation may be a sign that she is looking to step away from her reality show past.
He continued: “Molly-Mae’s transformation also seems to symbolise her desire even more so to well and truly step out of the shadow of her Love Island persona.
“The shift to a more mature and unique style appears to demonstrate her growth and her wish to be seen as an individual beyond her reality TV beginnings.
“By shedding the bold, flashy look associated with her time on Love Island, she might be rebranding herself as a serious businesswoman and influencer who is carving out her own identity.
“This new look helps her stand out in the crowded influencer market, showcasing her as a trendsetter with a distinctive, refined aesthetic.”
Nick agreed and claimed: “Shedding the flash looks she previously went for, she’s also detaching herself from the Love Island stereotype and stepping out as her own person with a cool look that’s not flashy but totally on trend.
“Gone are the ‘look at me’ posts and in are family style posts and trend led fashion statements.”
While someone else posted: “She’s on holiday every month, she was just at Wimbledon. She was at Estelle Manor Spa.”
So why does Molly-Mae want us to feel sorry for her?
Normally I’m gutted to see the end of her vlogs, but I couldn’t turn this particular clip off soon enough.
While many of us struggle to get tickets to oversubscribed Wimbledon days, for this celeb, who dropped a small fortune on a head to toe ensemble from Christian Dior for the event, she managed to wangle herself free VIP tickets,
She also got to enjoy a romantic Valentine’s weekend at a £600-a-night spa and country house – again, something many stressed-out parents would die for, but simply can’t afford.
Holidays apparently not luxe enough
Not only did Molly-Mae forget to mention her day out at Wimbledon when moaning about her lack of a social life, but she also failed to include the numerous lavish getaways she has plastered all over social media this year alone.
In January, the former Love Islander had a luxurious “work trip” in St Moriz in Switzerland, a location I couldn’t dream of affording to visit.
Taking to Instagram, she shared several clips and photos from her stay at the posh Badrutt’s Palace Hotel, where rooms go for around £1,500-a-night.
In March, she then travelled to the UAE and praised the destination as her and Tommy’s “happy place”.
A month later, Tommy splurged on a luxury stay in Budapest for the pair as he prepared for his first fight since defeating KSI in October 2023.
They stayed at The Pullman, a five-star hotel with luxurious amenities, including a gym, restaurant, and bar.
The hotel’s most expensive suite, which boasts a spiral staircase, is believed to cost at least £500 a night – approximately £400 a night over what I’d want to spend.
In May, Molly-Mae and Tommy took Bambi to Disneyland Paris.
No life’, when she has a better life than 99.9 per cent of girls/mums her age
Social media user
Molly-Mae gave fans a glimpse into the lavish getaway – complete with champagne on board and a Mickey Mouse cake.
Not only this, but in August, she added Turkey to her ever-growing 2025 holiday list.
Molly-Mae and Tommy stayed at the luxury £2k-a-night five-star Regnum The Crown Hotel, which has been “carefully curated to deliver a true family holiday without compromise” according to its promotional information.
That same month, she was spoiled with time in Tommy’s £86,000 motorhome for a long weekend.
While many would be grateful for the quality time, the influencer opened up on her “struggles” after having a “huge delay” – yet another situation that had me squirming.
The star was then lucky enough to spend time in France for a spontaneous trip, something many of us don’t have the luxury of doing – and to top it off, of course she flew in a private jet for the occasion, just to rub a bit of extra salt in the wound.
Thankfully Molly-Mae has treated us all to a short break from seeing glossy holiday snaps on her grid, but I can bet it won’t be long until she next jets off.
Particularly when her fans are predominantly Gen Zs, those mostly teens and twenties, her moaning after luxury trips and days out is almost like receiving a nasty slap round the gob, especially when she continues to post and show off the enviable “adventures” online.
It’s time to wake up
Molly-Mae is arguably the most famous influencer in the UK and the most successful star to come from the ITV dating show, but now, it’s time she woke up and smelt the (often cold and bitter) coffee.
Unlike Molly-Mae, who’s estimated to be worth over £6 million, for most of us, we’re living in a serious cost-of-living crisis.
With the possibility of getting a mortgage seemingly impossible for many first-time buyers, the thought of splashing the cash on a lavish holiday and then whining about it just isn’t an option.
Some may think of me as bitter or perhaps jealous, but this Hitchin-born millionaire, who lives in a huge £3.5million mansion, shouldn’t forget where she’s come from.
I’m by no means a nasty person and I hope for her sake this isn’t the downfall of yet another out of touch celeb, but I have to say, I’m out and have unfollowed this celeb, who I once thought had an untouchable status.
Not only is there a war going on in Ukraine, with over one million dead and wounded, but the number of homeless Brits has also hit a 25-year high.
Of course, everyone is entitled to complain, but with many parents not being able to afford to put food on the table or heat their homes, and the majority living paycheck to paycheck, it’s time the entitled star got a grip.
While she was once dubbed the younger generation’s version of Princess Diana, in my eyes, the moany mother has gone far too out of reach and for me, it’s safe to say that the tide has well and truly turned.
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