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Gen Z are killing off terms like ‘grub,’ ‘sarnie,’ and ‘pop’ in huge generational language shift
GEN Z are killing off terms like ‘grub,’ ‘sarnie,’ and ‘pop’ – in favour of ‘scran,’ ‘sub,’ and ‘soda.’
A poll of 2,000 adults has revealed how younger adults are driving a generational shift in food language – from breakfast to dinner.


Using ‘tea’ to refer to the evening meal, ‘nosh’ to talk about food generally, and ‘cuppa’ for a hot drink are also out of favour among under-29s, along with ‘squash.’
While the term ‘sandwich’ is also in decline, with younger adults adopting American-inspired terms such as ‘hoagie’ and ‘hero’ Instead.
A spokesperson for McDonald’s UK&I, which commissioned the research to mark the launch of its new RSPCA assured pork patty Sausage Sandwich on the Saver Menu, said: “Language is constantly evolving, and food slang is no exception.”
The study also found the biggest influence on Gen Z’s food language is their family, which holds greater sway than the local area they grew up in and social media, which came second and third respectively.
Interestingly, more than any other age group, 49% of Gen Z also believe they use a greater number of regional food words than other generations do.
With nearly half (49%) claiming to use them ‘very often’ or ‘often.’
Across all ages, the main barriers to using regional slang include not hearing it enough in conversation (28%) or believing others won’t understand (17%).
However, 40% are curious to know what unfamiliar regional food terms mean, with 18% looking them up online.
Overall, the research, carried out through OnePoll, found 70% believe regional food terms – whether they relate to breakfast, lunch, dinner, or specific foods or drinks – should be preserved as part of cultural heritage, even if they are declining in popularity.
One of the biggest regional variations was what people call a bread roll.

While the term was number one for all regions, ‘cob’ is popular among those living in the West and East Midlands (21% and 42%).
And ‘Barm’ is commonplace in the North West (26%), with Fam‘teacake’ frequently used in Yorkshire and Humber (18%).
The spokesperson for McDonald’s added: “Our Sausage Sandwich is already sparking its own naming debates – burger or sandwich.”
Although the research suggests a strong preference – when shown an image of this menu item, 76% of those polled described it as a ‘burger,’ with just 24% opting for ‘sandwich.’
FOOD TERM TRENDS TO KNOW ABOUT
10 FOOD TERMS IN DECLINE:
Tea – to refer to the evening meal
Cuppa – to refer to a cup of tea
Squash – to refer to a drink made with water and cordial
Pop – to refer to a carbonated drink
Sandwich – to refer to the food consisting of two pieces of bread with a filling between
Sarnie – to also refer to the food consisting of two pieces of bread with a filling between
Roll – to refer to the small, oblong individual loaf of bread
Bap – to also refer to the small, oblong individual loaf of bread
Grub – to refer to food generally
Nosh – to also refer to food generally
10 FOOD TERMS ON THE RISE:
Hoagie – to refer to the food consisting of two pieces of bread with a filling between
Supper – to refer to the evening meal
Juice – to refer to a drink made with water and cordial
Sub – to refer to the food consisting of two pieces of bread with a filling between
Doorstep – to refer to the food consisting of two pieces of bread with a filling between
Scran – to refer to food generally
Snap – to refer to food, usually lunch
Piece – to refer to the food consisting of two pieces of bread with a filling between
Soda – to refer to a carbonated drink
Hero – to refer to the food consisting of two pieces of bread with a filling between


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