This month, the company behind ChatGPT dropped a new AI app called Sora, and the internet has been in chaos ever since. Sora, which became the most downloaded free app this week, has gone wildly viral on TikTok. And two names in particular have dominated the chaos: Jake Paul and HSTikkyTokky. The most common trend? Videos imagining Jake Paul and HSTikkyTokky as a fashionable, makeup-loving couple.
@deep.sora Our special moment #hstikkytokky #jakepaul #lovers #married #dubai ♬ original sound – deep.sora
The app lets people instantly generate realistic-looking videos using artificial intelligence; all you have to do is type a short prompt. It sounds funny, and in many cases, it has been. People have been using it for jokes and random creative clips. But others have pushed things a bit further, and that’s where the problems started.
Jake Paul, who’s straight and engaged to Olympic speed skater Jutta Leerdam, seems to be taking it all in stride. He actually opted in to have his likeness used through Sora. But HSTikkyTokky is not seeing the funny side.
@ralyksgod @HSTIKKYTOKKY is gay #gay #hstikkytokky #uk #ai #fyp ♬ original sound – ralyksgod
The streamer went live on Kick this week and slammed the app: “I’ve been seeing a lot of videos circulating on TikTok today and I just wanna let you know I’m not happy with them. Especially the ones that make me out to look zesty, that make me out to be doing makeup. It is actually defamation at this point. I’m actually taking it there.”
He didn’t stop there, adding: “If I see any more of these videos that are taking it too far, then I will take legal action against you.”
@hstikkyytokky HS is NOT HAPPY with the AI VIDEOS of him doing MAKEUP #hstikkytokky ♬ Dust Collector – ybg lucas
And it seems his outburst, combined with the flood of viral AI clips, has forced OpenAI to make big changes.
Only a week and a half after launching Sora, the company is already backtracking on one of its most controversial features. Originally, Sora worked on an “opt-out” system, meaning that if you didn’t want your face, art, or likeness to appear in AI-generated videos, you had to manually tell OpenAI that.
If you didn’t know about the app or didn’t understand what it could do, too bad. Your content could still be used. But after the backlash and the viral TikToks of Paul and TikkyTokky flooding people’s feeds, OpenAI has announced that’s about to change.
CEO Sam Altman wrote on his blog: “We are going to make two changes soon (and many more to come). First, we will give rights holders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”
Sora update #1:https://t.co/DC9ZpR7cSC
— Sam Altman (@sama) October 4, 2025
In other words, Sora is switching gears. The company will now make it easier for people to choose whether or not their image, art, or likeness can be used in AI videos, rather than expecting them to find a hidden setting and opt out after the fact.
For now, anyone can download Sora for free on iPhones, but actually creating videos still requires an invite code (which are being passed around on Reddit and Discord like gold dust). Once you’re in, it looks a lot like TikTok: You type a prompt, generate a video in about a minute, and can share it across social media.
So while the app might’ve started as a bit of fun, the recent flood of viral deepfakes has shown just how quickly things can get complicated. And for OpenAI, it’s a wake-up call that the world might not be ready for just how real AI can make things look.
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Featured image credit: TikTok/@ralyksgod, @hstikkytokky
