SHOPPERS have been left in a frenzy over Rita Ora’s new Primark collection – hailing it “sensational”.
The summer 2025 pieces dropped in stores across the country this week much to the delight of fashion fans.
Rita Ora’s new summer collection dropped in Primark this week[/caption]
Fashion fans are loving this £16 brown sequins skirt[/caption]
The 84-piece collection is perfect for summer[/caption]
Bosses at the high street retailer say it is “inspired by golden Ibiza skies, ‘70s icons, and unforgettable summer moments”.
They added: “Whether you’re looking for casual outfits that’ll never let you down or your next must-have date night outfit, explore our Rita Ora clothing collection.
“Offering you all the essentials, from that iconic tee to stunning dresses, you can browse the building blocks to your show-stopping look.
“Whether you’re looking for inspo, have a specific piece in mind or craving a complete co-ord, we’ve got what you’re dreaming of!”
The 84-piece collection starts from £5 with the most expensive item – a double-breasted blazer – priced at £40.
Shoppers can bag a stunning brown Beaded Midi Skirt with sequins and embroidered floral details for just £16.
For a more casual look, there’s also a burgundy and cream gingham Puffball Mini Dress up for grabs for £25.
And the light blue pleated Lace-Up Denim Mini Skirt, priced at £16, would be perfect for a gig or festival.
Sharing a sneak peek of the collection on the shop floor, staff at the Primark’s Lincoln store said: “She’s back and better than ever. Brand new Rita ora collection in stores now.”
Their clip quickly racked up more than 160,000 views with fashionistas full of praise for the range.
One joked: “Only took them 3 collections to get it right.”
A second echoed: “Finally a cute collection.”
“The brown skirt oh my god”, gushed a third.
A fourth wrote: “I’ve just bought the long red gingham dress. It’s sensational.”
Shoppers say it’s the best Rita Ora collection so far[/caption]
This skirt would be perfect on holiday[/caption]
A fifth said: “For the first time it actually looks good.”
Meanwhile, a sixth added: “This collection is a million times better than the last.”
Hot Right Now singer Rita, 34, is a brand ambassador for the budget chain.
The singer, often seen in designer clothing, said she was keen to honour her roots and love for the high street brand.
She released her debut Primark collection in September 2023, allowing fashion fans to shop her “famous style for less”.
The singer, whose new track Heat is out now, said she was excited by the prospect of developing her own affordable fashion collection that offered quality and value. after signing a multi-season deal.
We told how shoppers were convinced they’d spotted a spelling mistake on a baby tee from her spring 2025 collection – and you can’t unsee it
Why Primark is great for looking expensive on a budget
By Clemmie Fieldsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
