counter Opening night of PUMA’s immersive brand experience at Paris Fashion Week – Forsething

Opening night of PUMA’s immersive brand experience at Paris Fashion Week

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PUMA’S OPENING NIGHT PARTY AT PARIS FASHION WEEK

On Wednesday night (21 Jan), PUMA’s close friends and family were on hand to celebrate the Suede’s legacy across basketball, 90s / skateboarding, and street culture.

Guests inlcuded the likes of Skepta, fakemink, Arlo Parks, Doni Nahmias, Phyno, Lancey Foux, Pa Salieu, Kai Isaiah Jamal and Shay, while music was supplied by Andy4000 and Naomi Clement.

The Suede House brings together archive, community, music and craft, featuring concept-led spaces dedicated to basketball, 90s skateboarding and street culture, as well as a special exhibition showcasing key Suede models from 1968 to 2026.

Collaborators including Samutaro, Welcome and 114 Index, alongside additional artists and partners, shape unique creative expressions throughout the experience.

 

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The post Opening night of PUMA’s immersive brand experience at Paris Fashion Week appeared first on YOMZANSI. Documenting THE CULTURE.

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