Marketing Manager

Brand Strategy & Positioning

• Define a stand-out, differentiated value proposition for Kaya 959 that resonates with
  core and emerging audiences.
• Develop and communicate Kaya 959’s brand positioning.
• Protect and enhance brand reputation and consistency across all touchpoints.
• Lead brand strategy that authentically reflects the station’s values.
• Strengthen Kaya’s leadership in music, talk, culture, lifestyle, and programming.

Audience Growth & Content Marketing

• Create go-to-market plans that drive audience acquisition, engagement, retention, and
  advocacy.
• Collaborate with Programming and Digital teams to strengthen on-air and online
  listener experiences.
• Implement multi-channel audience engagement strategies including outdoor, ATL
  media, digital, social, and experiential.
• Measure and optimise marketing activity based on audience performance, insights,
  and research.
   

Commercial Enablement & Revenue Growth

• Create marketing plans aligned with station programming, audience insights, and
  revenue priorities
• Develop IP experiences that can be monetized
• Create and execute integrated trade campaigns that deliver high-impact ROI
• Support revenue KPIs and client retention plans.

• Lead communications, reputation, and crisis management.
• Drive internal marketing alignment.
• Develop strategic relationships that deliver positive exposure for Kaya 959.
• Monitor public sentiment, news cycles, and industry trends to protect and enhance
  brand reputation.

• Manage the marketing budget and ensure optimal allocation across channels to
  deliver maximum brand impact.
• Plan, execute, and analyse integrated marketing campaigns — including outdoor,
  radio, digital, influencer, social media, and technology-led initiatives.
• Oversee campaign production and overall project management.
• Track expenditure, negotiate with suppliers, and ensure cost-effective campaign
  delivery.  

Partnerships & Brand Extensions

• Identify, negotiate, and manage strategic partnerships with brands, event
  organisers, other media outlets, and vendors to increase brand exposure.
• Drive collaboration opportunities that enhance Kaya 959’s experiential marketing
  footprint.
• Lead commercial partnership integration into events and activations (in
  collaboration with Sales and Programming).
• Grow Kaya 959’s network of brand alliances to enhance relevancy, reach, and
  value for stakeholders.

Team Leadership & Department Oversight

• Provide strategic direction and operational guidance to the Events & Activations,
  PR and Trade Marketing teams.
• Manage performance, development, and skills upliftment across the department.
• Institute effective processes, systems, and reporting tools to optimise output and
  accountability.

Events, Activations & Experiential Marketing

• Direct the design and execution of world-class on-the-street experiences that bring
  the Kaya 959 brand to life.
• Ensure events and activations are strategically aligned with audience growth,
  sales objectives, and brand-building outcomes.
• Drive innovation in experiential marketing through tech, digital, and partnerships.

Time Management and Efficiency

• Oversee multiple projects and tasks simultaneously, managing tight deadlines and high-volume workload while maintaining quality.
• Deliver copywriting projects on time.  

• Bachelor’s degree in marketing, Communications,
  Business, Media, or related field.
• Master’s degree or MBA advantageous.
• 10 – 15 years professional senior marketing
  experience in media, broadcast, digital,
  entertainment, or FMCG.
• Proven audience / customer growth and digital
  transformation success.
• Strong TTL campaign track record.
• Experience building and monetizing content IP.
• Deep understanding of South African cultural and
  media dynamics
• Experience in partnership negotiation and
  relationship management.
• Leadership experience managing multi-disciplinary
  teams.

• Expertise in performance marketing, CRM, and
  analytics.
• Strong insight and data interpretation ability.
• Strong commercial acumen.
• Brand strategy and value proposition development
• Budget ownership and optimisation
• Media planning and channel optimisation

• Cultural Intelligence
• Creative Leadership
• Strategic & Operational Balance
• Relationship Builder
• Innovation Mindset
• Storytelling Ability
• Resilience & Adaptability
• Strong leadership and people-development
  capability
• Excellent communication skills
• Highly collaborative and solutions-oriented
• Strong attention to detail and execution excellence
• Confident decision-maker
• Commercial acumen

• Increased brand awareness and affinity
• Revenue contribution through trade marketing and
  event marketing
• Brand health metrics
• Campaign performance metrics
• Team collaboration and culture
• Reputation and PR sentiment
• Growth in audience metrics (CUME, TSL, reach,
  digital engagement).
• Growth in brand partnerships and experiential
  opportunities.
• Quality and impact of events, activations, PR output,
  and marketing initiatives.
• Internal stakeholder satisfaction.