counter Popular cider maker CUTS strength of beloved tipple and axes traditional name – Forsething

Popular cider maker CUTS strength of beloved tipple and axes traditional name

A CIDER giant has ruffled feathers after it cut the alcohol percentage and changed the name of a beloved drink. It also made the bold move to change the name to connect more with younger drinkers – but critics have said the brand is turning its back on tradition and history. In February this year,…

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