BIRKENSTOCK’s premium line—1774—developed by its Paris-based creative studio, has officially arrived in South Africa.
The 1774 line lands in South Africa alongside ENSEMBLE 1774, a new platform inviting top creatives to design exclusive collections.
For the debut collection, creative and footwear designer Thibo Denis has been invited to imagine three brand new footwear silhouettes. Rooted in the idea of “climbing” the city, a metaphor for urban exploration, the styles are both modern and true to BIRKENSTOCK’s DNA. Named after BIRKENSTOCK’s historic factory sites, Goerlitz, Uerzell, and Stroedt, these new styles honour the brand’s legacy of craftsmanship and innovation.
And the first drop from the collection is the Stroedt sneaker, designed by Thibo.
The sneaker arrives in Black, Lime, and White, featuring a sleek low-profile lace-up design with side laces straps inspired by BIRKENSTOCK’s classic sandals. It’s crafted from smooth leather with a removable Deep Blue footbed and a thermo rubber outsole mixed with cork for comfort.
Each pair comes in exclusive brown packaging finished with a lime logo and 1774 branding on the tongue and outsole.
The BIRKENSTOCK 1774 Stroedt sneaker by Thibo is now exclusively available at BIRKENSTOCK V&A Waterfront in Black, Lime, and White. Sizes EU40–EU45.
The retail price is set at R 11 999.
A second 1774 drop is set to launch in South Africa in January 2026.
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