HENNESSY CELEBRATES CULTURE WITH A GRAND EXPERIENCE

This past weekend we stopped by to check out the Hennessy Experience at the heart of the Back To The City Festival, held at Mary Fitzgerald Square in Newtown. The festival, which still stands as the biggest Hip-Hop gathering in the country, celebrated 19 years of Hip-Hop with a star-studded lineup featuring local artists including Maglera Doe Boy, Qwellers, Cassper Nyovest, Kwesta, Emtee, Big Zulu, 25K, and of course, international headliner Lupe Fiasco.

As the headline sponsor once again this year, Hennessy turned up the energy by bringing its exclusive experience to life. The brand invited media personalities, friends, and hip-hop fans to an exciting hangout at their stunning, all-red lounge located right next to the festival’s main stage.

Hennessy offered a host of premium experiences that celebrated its deep connection to hip-hop music and culture. From the grand setup of the lounge to signature cocktails and a beautiful view of the stage, the experience was nothing short of exceptional.

Among those spotted at the Hennessy Lounge were friends of the brand including Luthando ‘Lootlove’ Shosha, Mateki2Shoes, Sindiso Nyoni, Scoop Makhathini, UnclePartyTime, and Naledi M.

Lungile Mpharu, Brand Manager for Hennessy South Africa, shared that Hennessy continues to stay true to hip-hop culture.
“For a brand like Hennessy, we are authentically hip-hop. We have to get involved with experiences like these that celebrate the culture,” says Mpharu.

Visual artist and long-time Hennessy collaborator Sindiso Nyoni reflected on his recent partnership with the brand and how it has elevated his career.
“The VS Africa campaign opened so many doors, changing how I’m viewed globally and the opportunities that came from that. Through my association with Hennessy, it’s done a lot for my career,” he shared.

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