A FAMILY favourite pizza brand sold in major supermarkets has been axed, leaving shoppers devastated.
Dr. Oetker’s Pizza Pollo has now permanently disappeared from supermarket shelves.
The savoury delight came with a tomato base and was topped with chicken, sweetcorn and herbs.
It cost around £3 and was found in the frozen aisle of supermarkets like Tesco, Asda, Morrisons, Sainsbury’s and Iceland.
Eagle-eyed customers took to social media to find out what happened to the Italian-inspired dish.
Writing on X, one customer said: “I cannot find your pizza pollo anywhere anymore.
“I am absolutely gutted as it was my fave. Has it been discontinued???”
A spokesperson confirmed in a response to the customer that the pizza flavour was no more.
They said: “Our Pollo pizza has been discontinued in the UK, but we’ll let our pizza experts know that you want it back! Thanks.”
The move will come as a blow to shoppers who in the past described it as “delicious.”
Another shopper said the pizza was their “family’s favourite”.
They said: “The amount of tomato and cheese is just right on the base then you get the toppings of chicken and spinach which are delicious.”
Dr. Oetker still has a range of flavours available to customers, including Mozzarella and Hawaiian.
The news comes in the same week pizza lovers were told that Domino’s Ultimate Chicken Mexicana Pizza was axed.
The menu option combined spiced pulled chicken, juicy tomatoes, crunchy onions, spicy jalapenos and green and red peppers, topped with a spiced mayo drizzle.
However, Domino’s has now confirmed it has been dropped from menus.
MORE DISCONTINUED FOOD
Foodies were also devastated to learn that Greggs has axed two menu items.
The Chargrill Chicken Oval Bite and Spicy Veg Curry Bake are no longer being sold in stores.
Elsewhere, Sticky soy sauce has now permanently disappeared from the Wetherspoon menu.
The Asian-inspired dip, which was often served with breast bites, was a popular choice amongst diners.
Spoons has also cut steak, mixed grills and gammon from menus across the country in a cost-cutting shake-up.
But it is not all bad news for punters as the chain has launched a range of new Gourmet Burgers.
Spoons also launched a £2.99 breakfast deal in February, with customers able to get a breakfast muffin or small breakfast with soft or hot drink.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
