A HUGE fire has ripped through a Poundland shop with one hundred firefighters summoned to battle the blaze.
Emergency services scrambled to the scene of the fire in a two-storey terraced building on Penge High Street in south east London.
London Fire Brigade were first called at 4.30am and there are 15 fire engines at the scene.
A large part of the ground floor, home to a branch of Poundland, is alight.
Neighbouring properties have been evacuated “as a precaution” and people in the area are being advised to keep their doors and windows closed.
Drivers are being advised to avoid the area.
Penge High Street is closed due to the number of fire engines at the scene.