Best Prime Day 2025 beauty deals: Huge savings on ghd, Shark and L’Oreal

AMAZON Prime Big Deal Days ends today, but you can still snap up big savings across skincare, make-up, haircare and bodycare.

Until midnight tonight, (Wednesday 8th October) you can take advantage of some of the best deals of the year.

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Shop Amazon beauty deals

Don’t know where to start? Don’t fret.

We’re bringing you the best savings across every category of beauty products, from everyday essentials to those big-ticket items you’ve had your eye on for months.

These offers disappear once the event ends tonight, so take the opportunity to refresh your beauty shelf while the savings last.

Prime Day deals are exclusive to Amazon Prime members, so be sure to sign in ahead of time to take advantage of the offers.

We’ll be updating this guide with the best live discounts as they become available, flagging genuine price cuts and the standout buys worth adding to your basket first.

Amazon Prime Day: The best deals live now

• Shark FlexFusion Multi-Styler and Hair Straightener, £229.99 (was £399.99) – buy here
• ghd Gold Hair Straightener & Styler, £124.99 (was £189) – buy here
• Kérastase Genesis Hair Serum, £31.92 (was £49.50) – buy here
• REDKEN All Soft Shampoo and Conditioner, £28.14 (was £47.30) – buy here
• Dyson Airwrap i.d. Multi-Styler and Dryer, £379.99 (was £479.99) – buy here
• Shark SmoothStyle Heated Brush and Comb, £49 (was £99.99) – buy here
• OPI Nail Envy Original Clear Nail Strengthener, £13.67 (was £21.90) – buy here
• Eucerin Acute Lip Balm, £4.44 (was £7.44) – buy here
• Cetaphil Daily Hydrating Face Moisturiser, £11.74 (was £16.50) – buy here
• Garnier SkinActive Vitamin C Brightening Serum, £5.85 (was £12.99) – buy here
• AESTURA ATOBARRIER365 Hydro Soothing Cream, £20.80 (was £29.99) – buy here
• Illiyoon Ceramide 6.0 Top to Toe Wash, £10.49 (was £14.99) – buy here
• Maybelline New York Lash Sensational Sky High Mascara, £6.39 (was £12.99) – buy here
• MUGLER Alien Goddess Supra-Florale Eau de Parfum, £42.75 (was £97) – buy here
• St.Tropez Self Tan Express Mousse, £12.49 (was £33) – buy here
• Nioxin System 4 – Hair Thickening System For Damaged Hair, £35.09 (was £67) – buy here

Best Amazon bundle deals

• Garnier Sheet Mask Discovery Collection, £11.29 (was £17) – buy here
• VITA LIBERATA Beauty Blur Dark & Brush Bundle, £26.25 (was £35) – buy here
• HAIR BURST Biotin Gummies and Shampoo & Conditioner Set, £29.86 (was £41.89) – buy here
• Pureology Hydrate Sheer Shampoo and Conditioner Duo, £34.49 (was £55.20) – buy here
• Simple Protect ‘N’ Glow Cleanser, Eye Gel & Hydrating Gel, £14.70 (was £21) – buy here
• FOREO Forever Firm Bear Bundle, £159.50 (was £191.40) – buy here
• W7 Self Care Skincare Set, £14.20 (was £20) – buy here
• Only Curls Curly Hair Shampoo and Conditioner, £27.20 (was £34) – buy here
• Garnier SkinActive Micellar Cleansing Water Pack of 3, £13.35 (was £29.97) – buy here
• Harry’s Face Lotion with SPF Face Moisturizer, Pack of 2, £9.20 (was £11.50) – buy here

Best Amazon skincare deals

• NIVEA Wintervan Gift Set – Moisturising Cream, Lip Balm, Body Lotion and Sheet Mask, £4.75 (was £10) – buy here
• Elizabeth Arden Visible Difference Refining Moisture Cream Complex, £9.99 (was £39) – buy here
• Grace & Stella Energising Under Eye Mask, £9.95 (was £19.95) – buy here
• Perricone MD High Potency Hyaluronic Intensive Hydrating Serum, £60 (was £83) – buy here
• CeraVe AM Facial Moisturising Lotion Normal To Dry Skin, £8.97 (was £16.50) – buy here
• Neutrogena Hydro Boost Water Gel, £6.29 (was £13.49) – buy here
• PRAI Ageless Throat & Decolletage Creme, £18.23 (was £33) – buy here
• L’Oreal Paris Cell Renew Midnight Serum, £10 (was £31.99) – buy here
• The INKEY List Oat Cleansing Balm, £6.16 (was £11.99) – buy here
• Curél Deep Moisture Spray, £9.50 (was £19.50) – buy here
• Olay Retinol 24 Night Cream, £14.43 (was £38) – buy here
• TAN-LUXE THE FACE Self-Tan Drops, £20.75 (was £36) – buy here
• BYOMA Brightening Serum, £6.80 (was £12.99) – buy here
• NIVEA Q10 Anti-Wrinkle Power Night Cream, £5.73 (was £12.98) – buy here
• COSRX Advanced Snail 92 All in One Cream, £12.39 (was £23.99) – buy here

Best Amazon make-up deals

• NYX The Face Glue Gripping Primer, £5.68 (was £8.99) – buy here
• Perricone MD No Makeup Mascara, £20 (was £26) – buy here
• Maybelline Instant Anti-Age Eraser Concealer, £4 (was £9.99) – buy here
• L’Oréal Paris Infallible 3-Second Setting Mist, £7.49 (was £9.99) – buy here
• Urban Decay Eyeshadow Primer Potion, £11.02 (was £22.50) – buy here
• NYX Fat Oil Lip Drip, £5.69 (was £7.99) – buy here
• Rimmel Scandal’eyes Precision Eyeliner, £4.42 (was £6.99) – buy here
• HEYMKGO 15 Pcs Make Up Brushes Set, £7.49 (was £11.99) – buy here
• Lancôme Hypnôse Buildable & Volumising Mascara, £21 (was £30) – buy here
• LAURA GELLER Baked Balance-n-Brighten Colour Correcting Powder Foundation, £17.97 (was £30) – buy here
• Maybelline The Grippy Serum Primer, £7.49 (was £10.99) – buy here
• L’Oréal Paris Nude Tinted Serum, £9.35 (was £13.99) – buy here
• Max Factor False Lash Effect Mascara, £5.99 (was £12.99) – buy here
• Real Techniques Miracle Complexion Sponge, £3.87 (was £6.99) – buy here
• Rimmel Maxi Blush Powder, £3.70 (was £5.59) – buy here

Best Amazon haircare deals

• Kérastase Genesis Travel-Size Discovery Gift Set, £24.64 (was £33) – buy here
• COLOR WOW Dream Cocktail, £14.25 (was £25) – buy here
• ghd Helios Professional Hair Dryer, £119.99 (was £179) – buy here
• Wella Professionals Fusion Intense Repair Shampoo, £15.70 (was £34.79) – buy here
• Fudge Urban Sea Salt Spray, £5.70 (was £8.48) – buy here
• Sebastian Professional Dark Oil Hair Styling Oil, £20.99 (was £34.88) – buy here
• Drybar Single Shot Blow-Dryer Brush, £79.90 (was £125) – buy here
• Wella Professionals Ultimate Repair Miracle Rescue Spray, £33.99 (was £60.70) – buy here
• ghd Bodyguard Heat Protect Spray, £13.99 (was £23.95) – buy here
• Living Proof Perfect Hair Day Dry Shampoo, £13.48 (was £25) – buy here
• Revlon RVDR5823 Fast and Light Hair Dryer, £10.99 (was £15.99) – buy here
• REDKEN Acidic Bonding Concentrate Leave-In Treatment, £17.58 (was £26.40) – buy here
• COLOR WOW Root Cover Up, £18.76 (was £29.50) – buy here
• L’Oréal Professionnel Metal Detox Shampoo & Hair Mask, £34.53 (was £50) – buy here

Best Amazon bodycare deals

• NUXE Huile Prodigieuse Shimmering Dry Oil, £26.40 (was £34.79) – buy here
• Wild Natural Refillable Body Wash Starter Kit, £26.25 (was £35) – buy here
• Aveeno Skin Relief Body Oil Spray, £5.39 (was £8.99) – buy here
• Method Pure Peace Body Wash, £4.09 (was £6.95) – buy here
• This Works Perfect Legs 100% Natural Scrub, £20.85 (was £28) – buy here
• The INKEY List Glycolic Acid Exfoliating Body Stick, £11.20 (was £15) – buy here
• Vaseline Gluta-Hya Serum Burst Body Lotion Duo, £16.45 (was £25.77) – buy here
• OUAI Melrose Place Body Creme, £25.60 (was £34) – buy here
• First Aid Beauty KP Bump Eraser Body Scrub, £7.70 (was £11) – buy here
• Neal’s Yard Remedies Bee Lovely Body Lotion, £11.35 (was £24) – buy here
• Skandinavisk FJORD Hand & Body Wash, £20 (was £25) – buy here
• Pai Gentle Genius Barrier Care Replenishing Body Wash – buy here
• OUAI St. Barts Body Cleanser, £20.80 (was £26) – buy here
• NEOM- Super Shower Power Body Cleanser, £22.50 (was £30) – buy here

Best Amazon hand and foot care deals

• Cath Kidston Hand Cream x3, £4.92 (was £8) – buy here
• Grown Alchemist Restorative Luxury Hand Cream, £13.65 (was £18) – buy here
• Nursem Caring Hand Cream, £13 (was £19.99) – buy here
• Baylis & Harding Sweet Mandarin & Grapefruit Gift Set, £7.65 (was £10) – buy here
• Neal’s Yard Remedies Defend and Protect Hand Lotion, £8.25 (was £12) – buy here
• L’OCCITANE Almond Delicious Hands Cream, £14.96 (was £20) – buy here
• NEOM Lavender, Jasmine & Sandalwood Hand Lotion, £20 (was £25) – buy here
• This Works Perfect Heels Rescue Balm, £13.29 (was £18) – buy here
• Dr. Scholl’s Nano Glass Foot File, £7.38 (was £9.99) – buy here
• Foot Spa and Massager with Heater, £89.99 (was £129.99) – buy here

Best Amazon fragrance deals

• Mugler Alien Eau de Parfum, £66.12 (was £97) – buy here
• Lancôme La Vie Est Belle L’Elixir Eau de Parfum, £52.50 (was £75) – buy here
• BOSS Woman Eau de Toilette, £23.19 (was £27.30) – buy here
• CALVIN KLEIN Euphoria Eau de Parfum, £27.99 (was £35) – buy here
• Ghost Sweetheart Eau de Toilette, £18.59 (was £29) – buy here
• BOSS Bottled Night Eau de Toilette for Him, £31.44 (was £37) – buy here
• Tommy Hilfiger Tommy Eau de Toilette, £17.60 (was £26.31) – buy here
• Issey Miyake L’Eau d’Issey Pour Homme Eau de Toilette, £23.99 (was £70) – buy here
• Cacharel Amor Amor, Eau de Toilette, £28 (was £69) – buy here
• CALVIN KLEIN Eternity Eau de Parfum, £34.99 (was £64) – buy here
• BOSS Femme Eau de Parfum for Her, £36.50 (was £79) – buy here
• Juicy Couture Viva La Juicy Eau de Parfum, £23 (was £59) – buy here
• DAVIDOFF Cool Water Eau de Toilette for Him, £17.80 (was £20.95) – buy here

Best Amazon nail care deals

• Ozric Manicure Set, £20.69 (was £25.99) – buy here
• Sally Hansen Moisturising Cuticle Rehab Oil, £4.94 (was £6.95) – buy here
• Mylee Gel Prep & Wipe Gel Nail Polish Cleaner, £9.98 (was £13.50) – buy here
• Essie To The Rescue UV Gel Damage Repair Treatment, £8.35 (was £10.99) – buy here
• Cutex Hydrating Cuticle Oil, £4.66 (was £7.40) – buy here
• LED Nail Lamp, £39.99 (was £69.99) – buy here
• Glass Nail File, £7.99 (was £9.99) – buy here
• Essie Gel Couture Nail Polish, £7.32 (was £10.99) – buy here
• Nails Inc It’s Topless Gel-Like Nail Polish, £6.37 (was £8.99) – buy here

When is the Prime Big Deal Days event, and how long will it last?

Amazon has confirmed that Prime Big Deal Days will take place over two days, running from October 7 to 8, and is exclusive to Prime members.

The event goes live just after midnight on the 7th and wraps up at the end of the day on the 8th, with new offers dropping across the full 48 hours.

That makes October a shorter, sharper burst of deals compared to the summer event, which stretched to four days in July this year.

For the best chance at top beauty buys, get your Wish List ready, set alerts, and keep checking back, as stock can shift quickly once the discounts are available.

What is Amazon Prime Day?

Prime Day is Amazon’s members-only sale, which started in 2015 and has grown into a major shopping event.

In October, Amazon hosts a second event called Prime Big Deal Days, which many readers still refer to as October Prime Day.

The idea is simple. Prime members get access to limited-time savings across thousands of products, often matching prices we see later in peak season.

It is a handy window to sort gifts early, refill your go-to skincare, or finally pick up that beauty tool you have been eyeing.

Expect rolling price drops rather than a single start time, with new deals appearing throughout, so there is always something fresh to browse.

What beauty deals are good to look for during Prime Day?

Beauty is a strong category in October.

Our Sun Shopping team tests the products you care about, so we know where the real value is.

LED masks are always popular. Begin with our guide to the best LED face masks and our hands-on review of the Shark CryoGlow LED mask.

Hair tools also see impressive cuts. Read our Shark FlexStyle review and our round-up of the best hair straighteners.

If the Dyson Airwrap is on your radar, check our best Dyson Airwrap dupe guide.

Skincare icons regularly feature. See our reviews of Elemis Pro-Collagen Cleansing Balm and Weleda Skin Food.

Makeup staples get involved, too. Our team-tested waterproof mascaras.

Alongside hero buys, it is smart to stock up on everyday essentials and check multi-buy offers or Subscribe & Save, where applicable.

To confirm a discount is genuine, use price history tools such as camelcamelcamel and comparison sites like Idealo and PriceSpy before checking out.

Are Prime Day beauty deals better than Black Friday beauty deals?

It depends on the product. Some categories feature October prices that match what we typically see among the best Black Friday deals, while a few even go lower.

Brands often experiment with October discounts to gauge demand ahead of Black Friday, which can mean early access to best-in-season pricing.

The big advantage is timing. You can shop ahead of the rush and avoid stock shortages that sometimes hit in late November.

The flip side is that certain all-time lows and bundle deals still appear during Black Friday week.

Our advice is to track the items you want now. If the price hits your target during Prime Big Deal Days, it is worth locking it in before the scramble starts.

Are Amazon Prime beauty deals different each day?

Yes. The October event moves quickly, with new markdowns rolling out across both days and different categories taking the spotlight at different times.

You will see Deals of the Day, scheduled drops that go live for a set window, and shorter lightning deals that can sell out in minutes.

A good approach is to shortlist the exact products you want, then set alerts in the Amazon app and check the Upcoming section for timed offers.

Beauty and grooming deals can come and go, so if you miss a window, check again later.

Plan check-ins in the morning, at lunchtime, and in the evening to catch fresh waves of discounts.

How to find Amazon Prime Day beauty deals?

Start at Amazon’s Prime Big Deal Days hub, then filter by category to zero in on beauty, skincare, hair tools, and more.

Add your top picks to your Wish List or save them for later. That makes it easy to spot a price drop when it happens, and the app can nudge you with alerts.

If you have an Alexa device, enable deal notifications and set reminders for specific products so you do not miss a timed drop.

For items you buy regularly, check if Subscribe & Save is available at a discounted rate with the event price.

Finally, use price history tools like CamelCamelCamel and comparison sites such as Idealo and PriceSpy to verify the discount before making a purchase.

What is a lightning deal?

Lightning deals are limited-time, limited-quantity offers that can disappear fast.

Once the allocation is claimed, the price reverts, and there is no restock at the same discount.

You will see a countdown timer and a percentage claimed bar on each listing.

If you’re interested, add the item to your basket as soon as it goes live and complete checkout promptly.

There is usually a short window to complete payment before it is returned to general stock.

If a lightning deal sells out, join the Waitlist in case another shopper’s reservation times out.

Keep an eye on sizes, shades, and variants as well, as availability can vary.

Are there exclusive deals?

Yes. Many offers are Prime-exclusive, meaning only Prime members can see or purchase at the reduced price during the event.

You will also notice early access promotions in the run-up to October, which act as a preview of what’s to come.

These can be a smart way to grab a guaranteed saving before the busiest period.

Some products appear as invite-only deals, where you request an invite in advance and get a unique link if you are selected.

Beyond that, brands sometimes run voucher codes or on-page coupons that stack with the event price, but they are still restricted to Prime members during Prime Big Deal Days.

Remington

What was in the July Prime Day beauty deals?

July’s Prime Day beauty sale was a crowd-pleaser, running from July 8 to 11 with savings across skincare, makeup, and hair care.

Discounts were available on big names like Cosrx, Laneige, and Olaplex, with some deals reaching around 50 to 60 per cent off, depending on the brand and listing.

Editors highlighted a range of everyday staples and premium picks, including T3 and IT Cosmetics, as well as sunscreen must-haves and professional-grade hair tools.

We also spotted buzzy buys, such as Tarte lip balms, Abib’s sun stick, and the Revlon Volumizer Brush, getting meaningful price drops, making it a strong window to stock up or finally try a hyped product.