CHRISTMAS shoppers are getting a head start on their festive gift list as three major retailers have launched a price war on a popular men’s fragrance.
A generous 200ml bottle of Hugo Boss Bottled Night Eau de Toilette has seen its price slashed by up to 61% as Amazon, Boots, and Debenhams all offer significant deals.
BOSS Bottled Night Eau de Toilette (200ml), £119 £46.75 from Amazon
The most substantial saving is currently at Amazon, but bargain hunters will need to act fast — the deal is part of the online giant’s Big Deal Days Sale, which finishes at midnight.
We wouldn’t be surprised to see the fragrance sell out today: Over 3,000 shoppers have reportedly taken advantage of the offer in the last month, according to Amazon data.
The product has also earned an “Amazon’s Choice” badge, a designation given to “highly rated, well-priced products available to ship immediately”.
The fragrance, which normally costs £119 on Amazon, has been reduced to just £46.75, a saving of £72.25.
Prime members can get it delivered within a matter of days, free of charge.
Amazon Prime Day: the 10 best deals

The Amazon Prime Big Deal Days sale kicks off today and runs until midnight tomorrow (Wednesday 8th October) – here’s our pick of the best deals.
*If you click on a link in this boxout we will earn affiliate revenue
- Amazon Fire TV Stick HD, £19.99 (was £39.99) – buy here
- Poounur Fitness Smartwatch, £23.99 (was £129.99) – buy here
- Ninja 7.6L Foodi Dual Zone Digital Air Fryer, £119 (was £218.99) – buy here
- BaByliss Air Style 1000 £29.99 (was £75) – buy here
- LKOUY Portable Charger, £12.99 (was £59.99) – buy here
- Silentnight
- Remington Shine Therapy 45mm Hair Straightener, £29.99 (was £79.99) – buy here
- Apple iPhone 16e, £494 (was £549) – buy here
- Amazon Fire HD 10 tablet, £69.99 (was £149.99) – buy here
- Felix 40-pack Jelly Wet Cat Food, £9.48 (was £14.77) – buy here
When the sale lands, you’ll find more top bargains here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
Just remember, you’ll need to sign up to Amazon Prime to take advantage of these bargains.
Meanwhile, Boots and Debenhams have both priced the same 200ml bottle at £50, down from £123, a considerable saving in its own right.
Debenhams has already sold out of the 30ml, 50ml and 100ml versions of the fragrance.
BOSS Bottled Night’s scent is described as a “woody aromatic fragrance, with top notes of Birch Leaf, heart notes of Cardamom, and base notes of Louro Amarelo Wood”.
The warm blend of woods and spices makes it well-suited for the colder months, with several reviewers calling the fragrance an ideal Christmas gift.
More Prime Day Deals
One customer, leaving a glowing review, wrote: “excellent smelling cologne. Cool bottle too. Highly recommend as the price is great and is significantly cheaper on Amazon than places like Superdrug or Boots.”
Another praised its versatility, commenting, “This fragrance smells amazing — fresh, masculine, and perfect for evenings out. It’s not too overpowering, and I’ve had a lot of compliments while wearing it.
“The only downside is that it doesn’t seem to last as long as some other fragrances, so a top-up may be needed if you’re out all night. Still, it’s a great choice for anyone who wants a classy everyday or evening scent.”
A third shopper highlighted its potential as a signature fragrance, saying, “Overall, this Hugo Boss perfume is a fantastic choice for anyone looking for a high-quality fragrance that can easily become a signature scent.
“I would recommend it to anyone who appreciates a blend of freshness and warmth with great staying power. It’s well worth the investment, and I’m already planning to buy another bottle when this one runs out.
“Five stars all the way – I can’t recommend it enough!”