A MAJOR supermarket has kicked off the Christmas price war already by promising it will be the cheapest for turkey and gammon.
Supermarkets are hugely competitive on prices over the festive season as they try to win over customers for their Christmas food shops.
Aldi says it will price match some of its range of turkeys, gammon and centrepieces[/caption]
The British Loaded Yorkshires have also been added to Aldi’s Christmas range this year[/caption]
This year Aldi has launched the price war early, saying it “won’t be beaten on price” on a range of its Christmas dinner centrepieces.
The discount supermarket has guaranteed to match the lowest prices for equivalent products from its major rivals.
The products included in the price match are its:
- Fresh British Whole Turkey
- Fresh British Turkey Crown
- Frozen British Whole Turkey
- Frozen British Turkey Crown
- Perfect Christmas Whole Salmon
- Ashfields British Beef Roasting Joint
- British XL Pork Leg Joint
- Fresh Whole Leg of Lamb
- Fresh Gammon Joint
Aldi hasn’t yet given prices for any of these products, which are set to land in stores between now and December.
It will price match to Asda, Sainsbury’s, Tesco, Morrisons, Lidl, Co-op, Marks & Spencer, Waitrose, Ocado and Iceland.
The supermarket says it will be checking prices daily at its rivals but price changes may take a few days to come into effect.
If you can provide proof of a lower price for an equivalent product at any of the other supermarkets on the date of your purchase, Aldi will match that price.
The price match will be in effect between December 19 and December 23.
It’s worth noting that not all of Aldi’s turkeys and centrepieces are under the price match guarantee.
Some of the products not under the price match include:
- Ultimate British Free-Range Whole Turkey – £13.49, in stores December 19
- British Roly Poly Bronze Free-Range Whole Turkey – £7.99, in stores December 19
- British Slow-Cooked Turkey Crown – £29, in stores December 5
- British 2-Bone Rib of Beef – £21.99, in stores December 19
- British Crackling Gammon Joint – £19.99, in stores December 5
Aldi has introduced over 150 new products in this year’s Christmas range.
Among the new additions are the Specially Selected Raspberry and Pistachio Yule Log, the Lobster Mac & Cheese and the Perfect Christmas Musical Biscuit Tin.
If you’re wanting to complete your Christmas roast, they also have Double-Wrapped Pigs in Blankets, Ashfields British Loaded Yorkshires and Ultimate Wagyu Fat Roast Potatoes.
Last year, supermarkets were locked in a price war over Christmas vegetables.
The grocers usually slash prices of veggies – including carrots, parsnips, Brussels sprouts, broccoli and potatoes – to 15p a bag in the days before December 25.
But in 2024 they slashed prices even further, with Asda and Aldi lowering their prices to just 8p.
Aldi was recently crowned the cheapest supermarket by consumer site Which?.
This was based on a basket of common 71 items.
While supermarkets are likely to be fiercely competitive again this Christmas, it comes as food and drink prices look set to soar over the winter.
The Food and Drink Federation (FDF) said recently that current prices were “steeper than anything in recent decades”.
And it warned food and drink prices would rise by a huge 5.7% by the end of the year, hitting Christmas budgets for many shoppers.
How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents – buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you’re not having to buy multiple presents.
Plan ahead – if you’ve got the stamina and budget, it’s worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you’re not forking out more than you should though.
Buy in Boxing Day sales – some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores – you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.
